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Lightbox creative starts as an in-page ad that, after a user click, expands to the center of the web page. Lightbox ads are initiated via a user click to offer a better gauge intent to engage, reducing accidental hovers and abandoned expansions. Once the ad is expanded, a translucent layer grays out the background of the page, giving the expanded creative 100% voice on the page.

Pixel Dimensions and Breakpoint

  • Initial Island Ad
    • 300x250
  • Lightbox
    • 1200x650
    • 800x600
    • 700x800
    • 580x400
    • ​500x250
    • 440x220
    • 400x500
    • 350x450


  • Total animation time may not exceed 20 seconds.
  • No more than three loops of animation are allowed within the 20s limit.


  • Video files must include "Play", "Pause", and "Mute" functions at minimum.
  • Audio must be user-initiated only on click.