Lightbox creative starts as an in-page ad that, after a user click, expands to the center of the web page. Lightbox ads are initiated via a user click to offer a better gauge intent to engage, reducing accidental hovers and abandoned expansions. Once the ad is expanded, a translucent layer grays out the background of the page, giving the expanded creative 100% voice on the page.
Pixel Dimensions and Breakpoint
- Initial Island Ad
- Total animation time may not exceed 20 seconds.
- No more than three loops of animation are allowed within the 20s limit.
- Video files must include "Play", "Pause", and "Mute" functions at minimum.
- Audio must be user-initiated only on click.