Edit ModuleShow Tags

Tourism Works


With the economy on a steady rise, city and state governments are coming to understand that visitors (and the dollars they spend) play an important role in that economic recovery. Both at last month’s Explore Minnesota tourism conference, as well as the recent Meet Minneapolis Annual Meeting, the message was clear: Investment in marketing to tourists and business groups to travel to our state is money well spent. Both Minneapolis and Minnesota would like to do more in order to not fall behind other states and cities.

Mayor R.T. Rybak speaks at the recent
2013 Meet Minneapolis Annual Meeting.
Photo courtesy of Meet Minneapolis

The average traveler to Minneapolis is most likely to be older than 35 (73 percent) and likely to have traveled by car for an average of 311 miles one-way (84 percent). What I found most interesting to learn from Meet Minneapolis’ visitor profile was that it is not likely that families visit the big city; only 15 percent of Minneapolis visitors travel with children, which is much likely very different than the tourist demographics found in other parts of the state. Nevertheless, as tourism, and the economy as a whole, recovers we need to ensure that we are attracting our share of visitors. At its annual meeting, Meet Minneapolis also pushed to increase funding for their marketing efforts, in order remain on par with similar cities, such as Indianapolis.

Now is the time to invest. OK, there it is. I’ve made my pitch, perhaps more than once. Yet, as a travel blogger who thinks his adopted state has much to offer, I think it’s a shame to fail to get our message out to prospective travelers. That, and it’s a good investment of tax dollars when you figure that every dollar invested in state tourism generates $84 in spending by travelers. During this legislative season, Explore Minnesota also is continuing to make its pitch for more state funding as well. They’ve put together this nice video titled Tourism Works that includes interviews with travel and business leaders who share their thoughts about the value of tourism. I think it also highlights a few areas worth visiting. My favorite quote from the video about Minnesota: "Easy to get to; hard to leave."

Edit ModuleShow Tags

About This Blog

Whether you are a seasoned Twin Cities traveler or planning your first trip to Minnesota, this blog will introduce you to many new adventures to add to your itinerary. From day trips and scenic discoveries to luxurious girls weekends, travel tips, and insider scoops, our editors will give you all the information you need to enjoy your stay Up North.

Learn about the contributing writers.

Edit ModuleShow Tags
Edit ModuleShow Tags

Travel Blog

Summer Nanny Bucket List

Unleash your inner child at these fun Twin Cities locations

Brews and Bonfires

Who doesn't love craft suds and yard games on a summer night?

6 Paddle Board Rentals in Minnesota

Lake Waconia, Bde Maka Ska and Lake Itasca are just a few of the rental destinations that make for an easy afternoon of paddle boarding

Duluth in Three Days

Duluth has a lot to offer the weekend warriors

6 Foods to Pack for the Cabin

Don't head north to the cabin without these delicious necessities

Seeing a Casino as a Campus

Mystic Lake Center, which opened at the beginning of the year, is just one of the features that make Mystic Lake more than a casino

Stone Arch Bridge Festival

A party that's as beloved as the bridge itself

Minnesota Drive-In Movie Theaters

No matter what your age is, drive-in movie theaters make for a fun retro outing

Summer Events for Food Lovers

From quirky small town get-togethers to “The Great Minnesota Get-Together,” make sure not to miss these summer events celebrating delicious food.

Find New Adventures In Minnesota With These Engaging Experiences

Minnesota—where you can drive bulldozers for fun

3 Last-Minute Camping Options

Plan a camping trip on the fly—Minnesota's good for it

Chalkfest at Arbor Lakes

Enjoy a two-day free street festival dedicated to the art of chalk, June 9-10

Five Favorite Twin Cities Beaches

Canoe rentals, lakeside eats, and more await at these five beaches

Top 7 Escape Rooms in the Twin Cities

Whether you want to be an FBI Agent, an astronaut, a thief, or even a wizard, all are possibilities in these impressive escape rooms around the Twin Cities.
Edit ModuleEdit ModuleShow Tags
Edit ModuleShow Tags