Edit ModuleShow Tags

Breakfast in a Box

Minnesotan Ross Sveback curates a collection of breakfast goodies.


photo courtesy of hamptons lane

What defines the classic American breakfast? Bacon and eggs? A pile of pancakes doused in maple syrup? A thick slice of toast slathered in butter and jam?

That’s what Ross Sveback, Minnesota’s male answer to Martha Stewart and regular Fox 9 contributor, asked himself when he was approached by Hamptons Lane, a monthly subscription service that curates themed collections of gourmet ingredients and kitchen tools. After trying out a cocktail box sent to him by the company, Sveback was ready to take on the challenge of choosing products for a November collection that exemplified a hearty morning meal.

 “People are spending more time inside, and I knew that if I picked the right items, it would be something that people could use for the holidays, too,” says Sveback.

When it came to selecting products, Sveback cooked up a list of his favorites and started reaching out to the brands to see if they’d be interested in participating. “I just thought about my favorite things—the products that I use constantly,” he says.

Hamptons Lane curated several prototype boxes using a handful of Sveback’s picks and tested them on a panel to ensure that consumers would feel the box provided the expected value of its $47 per month subscription fee. The resulting box is a collection of items to create an ideal sweet or savory breakfast: a small Lodge cast-iron skillet, egg-poaching papers to ensure a perfect runny center, pumpkin-pecan butter, a trio of maple syrups, and bourbon-salted-pecan mix for whipping up pancakes and waffles.

The box also includes recipes from Sveback (sausage-and-maple stuffed tomatoes and candied pecans for topping those pancakes, for example). The recipe-development is a process that takes him back to his roots.

“I started out as a food blogger six years ago, just trying to kill some time until I got a job,” he explains. “And now I get to do things like this. It’s pretty great.”

To get Sveback’s box, head to the Hamptons Lane website to sign up for the service—you can opt in and out of the subscription month by month depending on the theme.

Edit ModuleShow Tags

About This Blog

Minnesota Monthly's Taste Blog answers your restaurant and dining questions, dishes on latest discoveries, reflects on breaking news, and generally brings the plate to the page with a skilled crew of experts: Learn more about the Taste bloggers.

Have a food-related question? Email rfischer@mnmo.com

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Taste Blog

Fine Spirits Classic Twin Cities 2018

Sip on cocktails prepared by top mixologists and enjoy gourmet fare at Minnesota Monthly's seventh annual Fine Spirits Classic at Orchestra Hall on July 26

Grilled Vegetable and Bratwurst Salad Recipe

Think “outside the bun” and enjoy summer’s favorite grilled brats in a fresh veggie salad for a low-carb alternative

The Twin Cities' Best Hot Dogs

The hottest of hot dogs, to celebrate National Hot Dog Day on July 18

3 Things to Eat This Week: July 11-15

Feast on a fat sandwich, a sweet treat, or something oozy and icy

8 Juicy Places in the Metro

Fresh squeezing and blending superfoods for a super life

Review: Centro Opens in Northeast

Tacos, frozen drinks, and spectacular sides in a unique Northeast space

Cherry and Chocolate Truffle Tart Recipe

Take advantage of the short but sweet cherry season with a luscious cherry and chocolate treat

Pizza Madness: Dulono's Pizza

As one of 32 pizza participants, Dulono’s Pizza battles it out in Minnesota Monthly's Pizza Madness Bracket Challenge

3 Things to Eat This Week: Cooling Off

It's officially summer. Cool down with ice cream, poke, or cold noodles.
Edit ModuleShow Tags
Edit ModuleShow Tags