Edit ModuleShow Tags

The Explosion in Second Restaurant Locations

Hola Arepa and Revival jump on the restaurant 2.0 trend. Who will be next?


Revival's fried chicken. Photo by Tj Turner.

This week’s announcement that the owners of Corner Table and Revival are opening a new concept in St. Paul, along with Hola Arepa’s second location, and Five Watt Coffee’s as well, got me thinking about the biggest trend in restaurants this year—it’s the year of the brand extension.

Think of it: almost every brand new big restaurant has failed this year. Il Foro, Scena, Parella: all crashed and burned rather quickly. If I were an investor, I’d spend money on a proven concept with a track record of execution. That’s what’s happening.

Victory 44 opened Upton 43 and Dirty Bird.
Bachelor Farmer opened a Café.
Tilia’s Steven Brown opened St. Genevieve in South Minneapolis​
Patisserie 44 opened Rose Street Patisserie

Coming soon:
Pizzeria Lola’s Young Joni
Revival on Selby in St. Paul
Restaurant Alma’s café next door.
Some of the Travail team is opening a barbeque place in Northeast Minneapolis
The Wayzata explosion with Spoon and Stable’s Gavin Kaysen opening a bistro, Sushi Fix opening a Mexican Restaurant, and Eastside’s Ryan Burnet opening a salad joint

What would I like to see another location of?
World Street Kitchen
​Cafe Latté

What would you like to see? Share your thoughts in the comments

Edit ModuleShow Tags

About This Blog

Minnesota Monthly's Taste Blog answers your restaurant and dining questions, dishes on latest discoveries, reflects on breaking news, and generally brings the plate to the page with a skilled crew of experts: Learn more about the Taste bloggers.

Have a food-related question? Email rhutton@mnmo.com

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Taste Blog

Toast the Royal Wedding with British-Gin Cocktails

As Britain’s Prince Harry and U.S.-actress Megan Markle tie the knot, raise a glass to the happy couple—and those close to you—with wedding-themed tipples

Bottoms-Up Cinnamon Caramel Pinwheels Recipe

With this fast version of a sticky bun, baking at home can be no muss, no fuss—and delicious

Leslie Bock's Newest Bar Wants to Save the Future

"We're attempting to show humans as messy and complicated."

Rosé All Day: The Best Tastings (Some Free)

More than 100 different rosé wines available to try—many for free

Wine Clubs: The Perfect Mother's Day Gift

Sip Better figures out your taste for wine and goes deep

Gavin Kaysen Takes Midwest Gold

A quick note on our 2018 James Beard Best Chef: Midwest

Sue Z.'s Charitable Check-In: May

This month, Sue Z. recommends supporting local student chefs with a dinner at Saint Dinette

Greek Yogurt Marinated Chicken Kebabs Recipe

Get fired up for grilling season with tender, flavorful chicken kebabs by meat guru Bruce Aidells and a marinade that also works well with other proteins

My Name Is Jason and I Used to Hate Brunch

Brunch has undergone a renaissance in the Twin Cities. Food critic Jason DeRusha picks his top spots for brunch this year.
Edit ModuleShow Tags
Edit ModuleShow Tags