First Look: Habitation Furnishing + Design


Published:

Inside Habitation Furnishing + Design

Jahna Peloquin

Once the dominion of independent interior designers and showrooms, such as those at the International Market Square, and big-box retailers, the home furnishings industry is beginning to embrace a new model. Enter Habitation Furnishing + Design, a new business in St. Louis Park that serves as both a home furnishings store and interior design studio.

The large space features an eclectic mix of showroom-like vignettes throughout, each with a different color scheme (teal and orange, yellow and cobalt-blue) and vibe (from rock ‘n roll-edgy to retro-quirky)—think Jonathan Adler’s funkier cousin. The front of the store is anchored by two mini-showrooms dedicated to Phillips Collection, known for its one-of-a-kind home decor treasures, and L.A.-based home furnishing design company and importer Noir.

Habitation is not the first to merge furnishings with design services—Roam Interiors, MartinPatrick3, and Forage Modern Workshop have embraced a similar model—but founder and chief curator Gregory Rich is setting the store apart from the rest of the pack in a few ways. The first is his innovative way of incorporating technology into the store’s concept. Merchandise is tagged with a QR code scannable by on-site tablets, which clients can then cast onto multi-screen displays to see large-scale items in full size. The store has also partnered with apartment and condo buildings in the St. Louis Park area to make floor plans digitally available to aid in the design process.

The second are the prices—which are actually quite reasonable for the quality. Rich, who built several direct partnerships with Asian manufacturers during a five-year stint as an importer, clearly has an eye for value and a mind for business. Rich says he’s able to keep prices low in part because he keeps limited backstock, meaning there are limited quantities of each item available (and in some cases, one-of-a-kind). He also promises to price-match any products in-store with any online retailers.

Now open, 4317 Excelsior Blvd., St. Louis Park, 952-426-3548, habitationdesign.com

all photos by Jahna Peloquin

Edit Module

About The TC Style Blog

From boutiques to salons to your own closet, TC Style will bring you expertly curated tips and tricks from the local shopping, fashion, beauty, wellness, and design scene. Odds are if you put it on, take it off, hang it up, or cut it out, we’ll tell you how to get it. Most importantly, we know that when you look good and feel good, you do good—the beautiful life is about much more than the material world. (But that won’t stop us from loving it.)

Learn about the contributing writers.

Have a style-related question? 
Email Online_Editor@greenspring.com

Edit Module
Edit ModuleShow Tags

Recent TC Style Posts

Style + Shopping: Oct. 9-22 || Runways, trunk shows, closet swaps

Fall fashion is still going strong with more than 10 events in the next two weeks

A Bracelet That Helps

Keen by HabitAware is a smart bracelet that helps you break your bad habits

Our Notes: Fashion Week MN, Fall 2018

A roundup of the events the editors visited during this fall's Fashion Week

Style + Shopping: Sept. 25-Oct. 8 || Fashion shows, store openings, and more

Fall fashion shows continue and a new store opens with Minnesota Makers

Q&A with Serena Fallahi Tittl

The founder of the Collective Market talks about her fall pop-up, fashion sustainability, and fall styles she loves
Edit Module