H&M Expands Footprint at Mall of America


Published:

The store will open a new, larger location at the mall this fall.

Courtesy H&M

One of the world's largest fast-fashion fashion retailers is expanding its footprint at the MOA. H&M has announced a new and larger location at the megamall, increasing from 25,800 square feet to about 40,000 square feet. Slated to open this fall, the new two-level store will be located in the new north wing at Mall of America, across from the dual-level Zara that opened a little more than a year ago.

Like its original MOA store, which opened in 2005, the new store will carry clothing and accessories for women, men, and kids. The retailer also has stores in Woodbury Lakes in Woodbury, Maplewood Mall in Maplewood, Southdale Center in Edina, Calhoun Square in Uptown Minneapolis, Crossroads Center in St. Cloud, and Rochester.

The addition helps fill the not-yet-half-full north wing, which is also home to a luxury JW Marriot hotel, office tower, and shops including Anthropologie, TOMS, and a third-floor food court that includes Shake Shack, Piada Italian Street Food, Disco Fries, Melt Shop, and coming this summer, Sweet Jesus. (It will the first U.S. location for the irreverent, controversial Canadian soft-serve chain.)

The announcement comes on the heels of H&M's latest quarterly report released last week, which revealed that the fashion giant has $4.3 billion worth of unsold clothing. In the report, it blamed "unusually cold winter weather" on slow sales for spring garments. It's a surprising shakeup for the Swedish retailer, which has 4,700 stores around the world and has been consistently aggressively growing its business over the years. 

The downswing in sales could be attributed to some recent controversies surrounding the retailer. In March, H&M drew the ire of many when it slapped a lawsuit against a graffiti artist, who had accused the retailer of using his artwork in one of their commercials without his permission. The brand's Uptown store was vandalized with graffiti on the heels of the legal tussle. (It subsequently dropped the lawsuit, bowing to public pressure.) In January, the retailer also came under fire for an ad that featured a black child wearing a sweatshirt with the words "coolest monkey in the jungle," which caused a social media backlash and forced the company to close stores in South Africa.

In other MOA news, Nordstrom at Mall of America is one of 25 Nordstrom stores in the country to carry Sweaty Betty, the buzzworthy, London-based athleisure brand known for its fashion-forward designs. Launching this Thursday, the brand is geared toward taking you from the gym to the street with bum-sculpting leggings and mixable layers. And this summer, the MOA will be the first Minnesota location for trendy prom dress and teen formalwear retailer, Windsor Fashions.

Edit Module

About The TC Style Blog

From boutiques to salons to your own closet, TC Style will bring you expertly curated tips and tricks from the local shopping, fashion, beauty, wellness, and design scene. Odds are if you put it on, take it off, hang it up, or cut it out, we’ll tell you how to get it. Most importantly, we know that when you look good and feel good, you do good—the beautiful life is about much more than the material world. (But that won’t stop us from loving it.)

Learn about the contributing writers.

Have a style-related question? 
Email Online_Editor@greenspring.com

Edit Module
Edit ModuleShow Tags

Recent TC Style Posts

Style + Shopping: Oct. 23-Nov. 5 || New stores, Diawli styles, the first holiday markets

It's shopping season for local lovers with two new stores

Project Runway Alums Showcase Latest Collections at Mall of America

The fourth annual Curated Style fashion show featured designers Christopher Straub, Laurence Basse, Viktor Luna, and Mondo Guerra, among others

Style + Shopping: Oct. 9-22 || Runways, trunk shows, closet swaps

Fall fashion is still going strong with more than 10 events in the next two weeks

A Bracelet That Helps

Keen by HabitAware is a smart bracelet that helps you break your bad habits

Our Notes: Fashion Week MN, Fall 2018

A roundup of the events the editors visited during this fall's Fashion Week
Edit Module