Edit ModuleShow Tags

Mall of America Unveils New Multi-Vendor Concept, Debut


An artists' rendering of the Debut storefront

Courtesy Mall of America

When the Mall of America built its north wing, it had hoped to fill it with small boutiques and upscale retailers. But so far, it’s been filling up with stores from major chains such as Anthropologie, TOMS, and fast-fashion retailer Zara (reportedly opening soon). That is, until today’s news that a new multi-brand storefront, dubbed Debut, will open on November 16 in the north wing. The innovative concept pairs goods from a mix of Minnesota retailers and startups as well as some national brands that emphasize craftsmanship, quality, and classic style. Debut’s merchandise will evolve throughout the year with a rotating selection of goods and vendors. The initial launch includes:

  • Askov Finlayson, the celebrated North Loop menswear store with an emphasis on outdoors wear founded by Eric and Andrew Dayton;
  • Woolrich, a classic American outdoor outfitters heritage brand and America's oldest manufacturer of outdoor wear;
  • Fisher and Baker, a new men’s outdoors wear brand founded by Minnesota entrepreneur Gregory Horvitz that emphasizes style and functionality;
  • Todd Snyder + Champion, a stylish athleisure collaboration between the casual-chic menswear designer and the athletic gear brand;
  • Shepherd of Sweden, a Swedish brand that blends traditional craftsmanship and modern design for its line of sheepskin slippers, rugs, mittens, and boots;
  • Pomegranate, a home textile and resort wear wholesale company based in Lexington, Kentucky;
  • Billykirk, an L.A. brand that designs U.S.-made leather and canvas belts, bags, wallets, and other small accessories;
  • West Elm LOCAL, the home store's local division that sells handmade goods by local makers; and
  • Laurel Way, Minneapolis designer Pam Mondale’s new sterling-silver jewelry line

Apart from Askov Finlayson and West Elm LOCAL (which is sold at West Elm’s Edina location), Debut will be the first storefront in the Twin Cities to feature goods from these brands.

Edit ModuleShow Tags

About The TC Style Blog

From boutiques to salons to your own closet, TC Style will bring you expertly curated tips and tricks from the local shopping, fashion, beauty, wellness, and design scene. Odds are if you put it on, take it off, hang it up, or cut it out, we’ll tell you how to get it. Most importantly, we know that when you look good and feel good, you do good—the beautiful life is about much more than the material world. (But that won’t stop us from loving it.)

Learn about the contributing writers.

Have a style-related question? 
Email Online_Editor@greenspring.com

Edit ModuleShow Tags
Edit ModuleShow Tags

Recent TC Style Posts

Fall Fashion Preview: Curated Style, Fresh Traditions, and More

Fashion Week in Minnesota may be over, but there is still plenty of fashion shows remaining this fall

Sales + Shopping: 9/19-9/24

Want to shop local and benefit those in need at the same time? This week's local shopping highlights include several do-gooding events

First Look: Stephanie's New Location in St. Paul

The Highland Park women's boutique has unveiled its new storefront

Northwestern Knitting Co. Re-Releases Original Line, Adds New Styles

The Minneapolis-based knitwear brand is taking orders for its re-release after a sellout run last fall

Style + Shopping: September 12-17

The week in style in shopping includes Fashion Week MN parties, skincare events, and a pre-fall tent sale
Edit ModuleShow Tags
Edit ModuleShow Tags