First Look: Equation


Published:

Giftable matchboxes at Equation

Jahna Peloquin

After shuttering its location at the Shops at Excelsior & Grand last March, OPM owner Susan Sun had promised to relocate once she found the perfect location. She's made good on that promise with today's opening of Equation, a new concept with vintage vendor Jamie Carl. Carl had been planning to open her own vintage home accessories and gift shop until she met Sun and the pair decided to join forces. Named for Sun's children (whose initials form "E=mc2"), the store's name also references the union of the two new business partners. Last fall, they debuted Equation's online shop and a temporary pop-up shop in Edina's 50th and France shopping district, which remained through the holiday season. Sun says the location was such a success she decided to stick around the 50th and France area when the space formerly belonging to MINQ boutique opened up at the end of last year.

The store will continue to carry OPM favorites such as Helmut Lang, Smythe, Current/Elliott denim, and Diane von Furstenberg, with the addition of Skull Cashmere, 360 Cashmere, and Sophie Hulme handbags as well as some lower-priced lines such as Pam & Gela and Rails. The biggest change is the addition of home goods and gifts—a mix of vintage and vintage-inspired, including candles from Marie Todd and tea towels, candles, and glassware from quirky-cool brand Spitfire Girl. Equation looks to be winning combination.

Now open, 5045 France Ave. S., Edina, 952-567-7399, equationmn.com.

Edit Module

About The TC Style Blog

From boutiques to salons to your own closet, TC Style will bring you expertly curated tips and tricks from the local shopping, fashion, beauty, wellness, and design scene. Odds are if you put it on, take it off, hang it up, or cut it out, we’ll tell you how to get it. Most importantly, we know that when you look good and feel good, you do good—the beautiful life is about much more than the material world. (But that won’t stop us from loving it.)

Learn about the contributing writers.

Have a style-related question? 
Email Online_Editor@greenspring.com

Edit Module
Edit ModuleShow Tags

Recent TC Style Posts

Style + Shopping Jan. 15-28 || Vintage, Bridal Shows, Make-Up Swap

Make a silver knit bracelet, shop season end sales, and more

Weddings: 900 Hennepin

Hennepin Theatre Trust's new wedding and event venue offers a blank canvas with just the right amount of history

Weddings: Two Shows, Two Weeks

January brings The Wedding Fair and the Twin Cities Bridal Show to both Twin Cities downtowns

From Wall Street to Instagram

With 640,000-plus Instagram followers, local influencer Maria Vizuete is one of the top style bloggers in the country

Style + Shopping Jan. 1-14 || Bachelorette Becca Kufrin, Max's, Ruby Ribbon

The new year kicks off with sales on luxury favorites, a look at new items, and a fashion show with Becca Kufrin
Edit Module