Edit ModuleShow Tags

Mona Williams Coming to MOA


Published:

Baum und Pferdgarten at Mona Williams' Northeast location

Jahna Peloquin

Following yesterday's announcement that Zara would open a two-level flagship location at the Mall of America comes today's news that retailer Mona Williams will also be coming to the megamall this May. While the merchandise selection of its original location has been focused on designer vintage, the Mall of America location will emphasize the hard-to-find European brands that owner Patric Richardson has slowly been incorporating into his original Northeast storefront, such as Copenhagen's Baum und Pferdgarten.

"I've been describing it as 'international style with a Minnesota sensibility,'" Richardson tells me. "I want to combine things that feel very European with the artsy-casual vibe of Minneapolis—modern, wearable, and easy."

He says he was originally planning to open the store later this summer, but the MOA management convinced him to give it a go earlier in order to capture the mall's summer tourism spike. The shop will open in the former location of Caché on a temporary basis—"as a test for both myself and the mall to make sure it's the right fit," says Richardson. He plans to open with spring and pre-fall collections from his roster of designer lines, including Baum and Paris brand Each x Other, plus knits from Autumn Cashmere, luxury basics from Paris-based t-shirt brand Majestic, and unisex raincoats from Norway. True to the store's origins, it will feature a rotating selection of vintage-designer clothing, with a different theme each week.

The store will also feature an expanded apothecary highlighting cult products Richardson has culled from around the world, including Italian toothpaste, Scandinavian soap, volcanic-ash soap from Iceland, and made-in-Minnesota aromatherapy dots that release as the body heats up. The apothecary is key for the store because "I want everybody to be able to buy something—and it doesn't have to be a $600 raincoat," says Richardson.

The store has an opening date of May 27 and is located on the first level of the mall near Macy's. mallofamerica.com and monawilliams.com

Edit ModuleShow Tags

About The TC Style Blog

From boutiques to salons to your own closet, TC Style will bring you expertly curated tips and tricks from the local shopping, fashion, beauty, wellness, and design scene. Odds are if you put it on, take it off, hang it up, or cut it out, we’ll tell you how to get it. Most importantly, we know that when you look good and feel good, you do good—the beautiful life is about much more than the material world. (But that won’t stop us from loving it.)

Learn about the contributing writers.

Have a style-related question? 
Email Online_Editor@greenspring.com

Edit ModuleShow Tags
Edit ModuleShow Tags

Recent TC Style Posts

Style + Shopping: July 17-22 || Markets, Tent Sale, Art Festival

Sale and deals as hot as the mid-summer weather

Style + Shopping: July 10-15 || French Films, Bumper Stickers, Sales

Mid-summer style sales are still going strong as are makers markets

Hanmade Co.

This Minnesota-based vintage clothing and jewelry company is making strides across Minnesota and beyond

Minneapolis Vintage Market

The creators of the Minneapolis Craft Market launch a monthly vintage market

Style + Shopping: July 3-8 || Night Markets, Ceramics, Mimosas

Check out these fun style events in and around the Twin Cities to kick off July
Edit ModuleShow Tags
Edit ModuleShow Tags