Edit ModuleShow Tags

Now open: Fjällräven at Mall of America


Fjällräven's store at the Mall of America

Courtesy Fjällräven

With Minnesota’s large Scandinavian population, it was only a matter of time before Swedish outdoor heritage brand Fjällräven came to town. The high-design, highly functional brand opened its first Minnesota store at the Mall of America this past weekend, featuring Fjällräven’s full product line (except for its tents, which will arrive next spring), as well as gear from like-minded brands such as Brunten (portable power products), Primus (camp stoves), and Hanwag (a German boot company founded in 1921)—all of which are owned by Fjällräven’s parent company, Fenix Outdoor. Other goods stocked include Stanley thermoses, Shywood wood-framed sunglasses, and Gransfors Bruk handmade axes. The store gets some Minnesota flavor with a pair of hand-painted canoe paddles by Winona, Minnesota–based Sanborn Canoe Co.

Fjällräven was founded in Sweden in 1960 with the intention of making the outdoors more accessible to more people, creating gear and equipment that could withstand harsh conditions while remaining lightweight and practical. Throughout the ‘60s and ‘70s, the innovative brand introduced condensation-free tents and functional sleeping bags as well as highly durable outerwear, including its signature Greenland Jacket designed with the brand’s signature waxed G-1000 material, and down-filled parkas. Fjällräven later became well-known for its iconic Kånken backpack, which was originally designed for Swedish schoolchildren in 1978. The bag is as stylish as it is functional—made from the brand’s durable, water-repellant Vinylon F fabric, it’s available in 30 cheerful colors. Best of all, the brand has made a commitment to ethical, sustainable manufacturing standards, including the distinction of being the first brand to introduce traceable down feathers in production.

The brand’s North American rollout has been swift: It opened its first store in November 2013, and the Mall of America location is its 11th in the continent (and 9th in the U.S.). And the brand seems to be a match made in Scandinavian heaven with Minnesota—I’m told they’ve already signed a lease for another Fjällräven store on Grand Avenue in St. Paul next to North Face, slated to open early this fall.

Now open, Mall of America, 128 South Ave., Level 1–S128, Bloomington, 651-255-3050, fjallraven.us

Fjällräven's store at the Mall of America

all photos Courtesy Fjällräven

Edit ModuleShow Tags

About The TC Style Blog

From boutiques to salons to your own closet, TC Style will bring you expertly curated tips and tricks from the local shopping, fashion, beauty, wellness, and design scene. Odds are if you put it on, take it off, hang it up, or cut it out, we’ll tell you how to get it. Most importantly, we know that when you look good and feel good, you do good—the beautiful life is about much more than the material world. (But that won’t stop us from loving it.)

Learn about the contributing writers.

Have a style-related question? 
Email Online_Editor@greenspring.com

Edit ModuleShow Tags
Edit ModuleShow Tags

Recent TC Style Posts

See 150 Years of Minnesota Fashion at Hennepin History Museum's Retrospective Exhibition

"From Underwear to Outerwear" showcases the museum's collection of wearables for its 80th anniversary.

Anthropologie Home Design Center + Z Gallerie Open in Edina

Edina has welcomed two new home furnishings retailers to 50th & France and Galleria.

Style + Shopping: March 20-25

This week in shopping and style includes spring trunk shows by local designers, maker markets & more.

Local Motion Announces It will Close After 33 Years

The Uptown retail fixture will close at the end of April.

50 Fashion Weeks, 1 Minneapolis Blogger

Local fashion blogger Aggie Ofori-Amanfo takes on 50 Fashion Weeks in two years
Edit ModuleShow Tags
Edit ModuleShow Tags