Now Open: Primrose Park Woodbury + West End


Published:

Primrose Park's new Woodbury location

Courtesy Primrose Park

One year after opening Primrose Park in Northeast Minneapolis, owner Jennifer Carnahan closed the shop. A month later, she’s opened two new stores: a pop-up shop in partnership with fellow retailer Juniper at the Shops at West End in St. Louis Park, and a permanent location at Woodbury’s Tamarack Hills, which eschews chains in favor of an all-local lineup of businesses that includes women’s clothing boutique Sisu and home goods store Merriment.

For the Woodbury location, Carnahan didn’t reinvent the wheel—she’s still carrying many of the same European clothing lines and fixtures from the Northeast store, including its plush, velvet accent chairs, gold-trimmed walls, and a glittering chandelier. Primrose Park’s merchandise “always has some sort of unique element to them,” she has said—“I try to steer away from carrying anything too basic.” For instance, a striped top by Parisian line FRNCH, a new brand to the store, features subtle ruffle detailing at the waist to give it some interest.

In addition to FRNCH, Carnahan has also added Traffic People of London and State of Being from Australia, mid-priced lines that don’t skimp on quality. (In fact, I ended up walking out with a dove-grey wool-blend driver’s coat by State of Being—which, at $180, felt like a steal.) She store has also added more gift items, such as chunky-knit mittens, candles, stationery, and Hand in Hand’s Clean Water Collection, which donates one bar of soap and one month of clean water to a child in the developing world with every purchase.

The West End pop-up location, located next door to Lululemon, seamlessly merges Primrose Park’s feminine, sophisticated aesthetic with Juniper’s sweet-with-an-edge vibe. One corner features a mini-shop highlighting Sota Clothing’s new line of women’s t-shirts and tanks with a Minnesota vibe.

On Thursday from 5–8 p.m., Primrose Park in Woodbury hosts a grand opening event with 15 percent off storewide plus refreshments.

Now open: Primrose Park at Tamarack Hills, 779 Bielenberg Dr, Unit 107, Woodbury, 651-387-4842 & Primrose Park + Juniper Pop-up, The Shops at West End, 1621 West End Blvd, Unit 15, St Louis Park, juniperstores.com, primroseparkmpls.com

Inside Primrose Park in Woodbury:

all images by Jahna peloquin/Courtesy Primrose Park

Inside Primrose Park + Juniper at the Shops at West End, including the Sota Clothing shop:

Edit Module

About The TC Style Blog

From boutiques to salons to your own closet, TC Style will bring you expertly curated tips and tricks from the local shopping, fashion, beauty, wellness, and design scene. Odds are if you put it on, take it off, hang it up, or cut it out, we’ll tell you how to get it. Most importantly, we know that when you look good and feel good, you do good—the beautiful life is about much more than the material world. (But that won’t stop us from loving it.)

Learn about the contributing writers.

Have a style-related question? 
Email Online_Editor@greenspring.com

Edit Module
Edit ModuleShow Tags

Recent TC Style Posts

Our Notes: FashionFest 2018

Here are our top picks from FashionFest's luxury marketplace

Trend Takeaways

Stylist Alexandra Eve talks about trends past, present, and future for 2018

Style + Shopping Nov. 20-Dec. 3 || Black Friday, pearls, holiday markets (of course)

Good luck being able to hit all of these shopping events

Style + Shopping Nov. 6-19 || Couture, holiday markets, fundraisers

"Fusion + Fashion" Finds Inspiration in First Ave's Stars

First Avenue stars inspire the outfits in this fashion competition
Edit Module