Askov Finlayson Debuts Fall Lookbook

The North Loop retailer debuts its new branded collection, with the help of a local top model.


Askov Finlayson's Aegis Sweatshirt

Brandon Werth, courtesy Askov Finlayson

Askov Finlayson has been full of news lately. After just announcing plans for a move and expansion of its North Loop store and last year's launch of its own in-house brand (not to mention a recent "best men's stores in America" nod in a recent issue of Esquire), the Dayton brothers-owned retailer has debuted its fall catalog. It highlights the shop's expanded selection of Askov Finlayson-branded products, including its "Explorer" pant (now available in a nifty two-tone colorway), "North" stocking caps, and a branded sweatshirt created in collaboration with local yarn-bombing artist HOTTEA.

It also stars Minnesota model Will Defiel of Vision Management Group, whom some eagle-eyed readers may remember as the face of Calvin Klein menswear in fall 2009, and features art direction from Wit & Delight lifestyle blogger Kate Arends (who recently was tapped to design a party collection for Target) and photography by Brandon Werth.

View an excerpt of the lookbook below, and see it in full at

Askov Finlayson's Explorer Pant in Golden Khaki (shown with Red Wing Heritage boots)

Askov Finlayson's Explorer Pant in Golden Khaki

Askov Finlayson's Askov Crew Sweatshirt (designed in collaboration with HOTTEA)

Askov Finlayson's 2014 North Stocking Hat in Forest/Grey, Teal/Purple, and Red/Gold

Askov Finlayson's Explorer Pant in Two-Tone

Askov Finlayson's Explorer Pant in True Black

Askov Finlayson's Explorer Pant in Two-Tone

Askov Finlayson's Explorer Pant in Deep Navy

[All images by Brandon Werth courtesy Askov Finlayson]

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