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Rivertown Eye Care Brings North Loop Style to Hastings


Inside the remodeled Rivertown Eye Care storefront

Easton Green Photography

Rivertown Eye Care has been a staple in the small Minnesota town of Hastings since it was founded by Dr. Joseph Slapnicher in 1975. Recently, the family-owned business was handed down from father to son—and received a fresh, modern look in the process.

For the remodel, Slapnicher's optometrist son Eric worked with Minneapolis design firm Prospect Refuge Studio to give the space a contemporary feel that's more akin to a North Loop boutique of coffee shop than a traditional optical clinic. She tapped buzzworthy Twin Cities furniture makers Keith Wyman (of Concrete Pig) and Marvin Frietas to custom-design and hand-build all the displays, fixtures, and tables, which include Wyman’s signature concrete-and-wood creations

Eric also brought in several luxury eyewear brands from around the world to the store, including Paris-based Face á Face, Denmark’s Lindberg, California-based Salt., L.A.’s Barton Perreira, and Spain’s Etnia Barcelona. The store has also committed to donating 10 percent of each frame sold from its Rivertown Eye Wear frame line to a different area charity each year, with this year’s proceeds going to Hastings Family Service. 

Now open @ 1011 N. Frontage Rd., Hastings, 651-437-5469, rivertowneyecare.com

all photos Easton Green Photography

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From boutiques to salons to your own closet, TC Style will bring you expertly curated tips and tricks from the local shopping, fashion, beauty, wellness, and design scene. Odds are if you put it on, take it off, hang it up, or cut it out, we’ll tell you how to get it. Most importantly, we know that when you look good and feel good, you do good—the beautiful life is about much more than the material world. (But that won’t stop us from loving it.)

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