Still Kickin for Lululemon
Nora McInerny's nonprofit partners with the yogawear powerhouse
Still Kickin's collaboration line with Lululemon
photo by kelly gritzmacher
When Nora McInerny’s young husband fell ill, she started a popular blog called My Husband’s Tumor. After his death, she founded a nonprofit called Still Kickin, inspired by a phrase from one of his favorite t-shirts. Today, shirts with that message help others who are struggling with sickness, death, or other challenges. And every month, the organization chooses a Still Kickin Hero to receive the proceeds from sales of its branded products and donation-based workouts with small gyms around the country.
Recently, the local account manager of the national yogawear brand Lululemon reached out to McInerny to collaborate on a line of Still Kickin–branded athletic wear. ”It’s very hard as a small non-profit retail brand to knock on doors of bigger companies,” McInerny says, ”so to have a big company come to us is so exciting and validating.” The collection includes eight styles for men and women ranging from shorts and leggings to tanks, tees, and long-sleeved shirts, with additional products in the works. • Shop Still Kickin
Read more: Jahna Peloquin interviews McInerny, plus view more photos of the Still Kickin Lululemon line, featured on the TC Style blog.