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Still Kickin for Lululemon

Nora McInerny's nonprofit partners with the yogawear powerhouse


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Still Kickin's collaboration line with Lululemon

photo by kelly gritzmacher


When Nora McInerny’s young husband fell ill, she started a popular blog called My Husband’s Tumor. After his death, she founded a nonprofit called Still Kickin, inspired by a phrase from one of his favorite t-shirts. Today, shirts with that message help others who are struggling with sickness, death, or other challenges. And every month, the organization chooses a Still Kickin Hero to receive the proceeds from sales of its branded products and donation-based workouts with small gyms around the country.

Recently, the local account manager of the national yogawear brand Lululemon reached out to McInerny to collaborate on a line of Still Kickin–branded athletic wear. ”It’s very hard as a small non-profit retail brand to knock on doors of bigger companies,” McInerny says, ”so to have a big company come to us is so exciting and validating.” The collection includes eight styles for men and women ranging from shorts and leggings to tanks, tees, and long-sleeved shirts, with additional products in the works. • Shop Still Kickin


Read more: Jahna Peloquin interviews McInerny, plus view more photos of the Still Kickin Lululemon line, featured on the TC Style blog.

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About The TC Style Blog

From boutiques to salons to your own closet, TC Style will bring you expertly curated tips and tricks from the local shopping, fashion, beauty, wellness, and design scene. Odds are if you put it on, take it off, hang it up, or cut it out, we’ll tell you how to get it. Most importantly, we know that when you look good and feel good, you do good—the beautiful life is about much more than the material world. (But that won’t stop us from loving it.)

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