Target Doubles Down on Natural Products and Low Prices
“Expect more. Pass less.” has been Target’s mantra for more than two decades. That’s never been truer than now, with the recent news that the Minneapolis-based retailer would be working to both make its personal and household products greener while slashing prices in its beauty aisles.
The new initiative is aimed at addressing potentially unsafe chemicals found in beauty, baby care, personal care, and household cleaning products, first by offering a more transparent ingredient list of all ingredients available to consumers. (For instance, a blend of ingredients is often lumped together in the generic category of “fragrance” on products labels, rather than listed out individually.) The initiative will also involve the removal of potentially unsafe chemicals, such as parabels, phthalates, and formaldehyde, from products for skin and the home by 2020, as well as investments of up to $5 million in green chemistry innovation and research by 2022.
The ambitious strategy is said to be one of the most comprehensive in the U.S. retail industry, and likely to accelerate similar efforts in beauty and household cleaning industries, which have increasingly moved toward more natural and organic ingredients.
What's more, WWD recently reported that Target is also cutting prices on a number of products within household products, personal care, and food categories in order to compete with competitors such as Wal-Mart and Amazon.
Speaking of both natural skincare and accessible prices, Target just debuted up a Korean collection curated by K-beauty expert, Alicia Yoon. Yoon is the founder of the hugely popular e-commerce site Peach & Lily, which exclusively sells the latest Korean skincare products. The collection has launched with 16 products, with favorites including April Skin’s Magic Stone natural bar cleaner, Ariul's avocado and aloe sheet facial masks, and Caolion's pore cleansing cream facial masks, mostly priced at under $30. Target: A destination for natural goods and Korean beauty products at an affordable price.
Check out the full Peach & Lily collection Target:
April Skin Magic Stone, $11 @ Target
Ariul Sheet Mask Skin Texture Improvement Facial Mask Treatment, $20 @ Target
Caolion Cream Deep Cleaning Facial Mask Treatment, $26 @ Target
Caolion Cream Pore Minimizing Facial Mask Treatment, $20 @ Target
Caolion Cream Skin Texture Improvement Facial Mask Treatment, $23 @ Target
Caolion Stick Moisturizing Facial Moisturizer, $16 @ Target
Lagom Gel Basic Cleansing Facial Cleanser, $17 @ Target
Lagom Spray Skin Texture Improvement Facial Toner, $21 @ Target
Mizon Snail Repair Eye, $22 @ Target
Mizon Snail Repair Cream, $38 @ Target
Mizon Enjoy Vital-Up Time Lift Up Mask, $3.50 @ Target
Mizon Enjoy Vital-Up Time Soothing Mask, $3.50 @ Target
Mizon Water Volume Ex Mask, $3 @ Target
Mizon Enjoy Vital-Up Time Firming Mask, $3.50 @ Target
Twenty Four Seven Cosmetic Highlighter White, $22 @ Target
Twenty Four Seven Lipstick Medium, $29 @ Target