Edit ModuleShow Tags

Truelane and Goldfine Jewelry Join Forces for TrueXGold


A glimpse into the creative process behind new line TrueXGold

Courtesy Goldfine Jewelry

In the modern age of style blogging, it's not just about showcasing a unique sense of style. Forging partnerships with major brands has become as important as demonstrating how to wear the latest trend. That's something of which Truelane blogger Chelsea Lankford is keenly aware—she counts partnerships with brands such as J. Crew, Coach, Nordstrom, ASOS, Madewell, and Vans in her roster.

But her latest partnership, a capsule jewelry collection co-designed by Lankford and Minneapolis-based brand Goldfine Jewelry, has a decidedly more local focus. Designer Sara Goldfine launched SBG Designs nearly 10 years ago before rebranding it to Goldfine Jewelry late last year. Made from 14k gold-plated metals, Czech and Swarovski crystals, and semi-precious stones, the line of handcrafted jewelry is eclectic and versatile, balancing along the edge of elegant and bohemian—a perfect fit for Lankford's relatably everyday, yet polished, sense of style. Dubbed TrueXGold, the capsule collection is described as "fresh, modern, and sophisticated," matching Lankford's aesthetic.

While the collection launches on Monday, March 14, exclusively at goldfine-jewelry.com, Minneapolis shoppers can get a first glimpse and pre-order from the collection at a preview event held at Goldfine Jewelry Studio this Saturday, March 12. (Noon-3 p.m., 600 N. Washington Ave., Minneapolis)

Here's a behind-the-scenes look into the design process:

Edit ModuleShow Tags

About The TC Style Blog

From boutiques to salons to your own closet, TC Style will bring you expertly curated tips and tricks from the local shopping, fashion, beauty, wellness, and design scene. Odds are if you put it on, take it off, hang it up, or cut it out, we’ll tell you how to get it. Most importantly, we know that when you look good and feel good, you do good—the beautiful life is about much more than the material world. (But that won’t stop us from loving it.)

Learn about the contributing writers.

Have a style-related question? 
Email Online_Editor@greenspring.com

Edit ModuleShow Tags
Edit ModuleShow Tags

Recent TC Style Posts

Style + Shopping: March 20-25

This week in shopping and style includes spring trunk shows by local designers, maker markets & more.

Local Motion Announces It will Close After 33 Years

The Uptown retail fixture will close at the end of April.

50 Fashion Weeks, 1 Minneapolis Blogger

Local fashion blogger Aggie Ofori-Amanfo takes on 50 Fashion Weeks in two years

Minneapolis' Female Fashion Goal Diggers

These are the local women shaping the fashion industry and challenging male domination of executive positions

Rock Paper Scissors Goods Opens at 48th & Chicago

The eclectic new store is one-part record store, one-part handmade gift shop.
Edit ModuleShow Tags
Edit ModuleShow Tags