NYDJ is taking their Fit is Everything campaign on the road to find the brand’s next campaign stars.
From 11 a.m. to 6 p.m. on April 22, NYDJ will be at Mall of America fitting women in jeans on the spot, sending them into hair and makeup courtesy of Intelligent Nutrients, and photographing them at each location for the opportunity to be featured in the brand’s fall 2017 advertising campaign, set to be released this July.
Fashion photographer Dewey Nicks will shoot the campaign, and celebrity stylist Inge Fonteyne will be styling each of the participants. Allison Kaplan, media personality and style editor for Mpls.St.Paul Magazine, will be on-site as NYDJ’s host, offering styling advice and photo shoot tips to campaign hopefuls.
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