Who's Making Money Now ...
Hard times everywhere? Hardly! A gimlet-eyed look at the winners and losers of the new economy—plus, salary figures for 100 jobs in Minnesota.
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Even in a bum economy, Minnesotans still root, root, root for the home team. In the season of their Metrodome farewell, the Minnesota Twins drew 2.4 million fans to their home games, the highest attendance the team has had since 1992. The late-season playoff push helped boost numbers into the stratosphere, but clever promotions that linked ticket prices to stock-market performance helped, too. The future looks equally bright as the team settles into its new digs at Target Field. On the gridiron, Brett Favre’s arrival in Minnesota goosed Vikings season-ticket sales by 3,200 in just 24 hours. His new purple jersey was the NFL’s top seller from April through August, even though he didn’t join the team until July. With that lucrative new contract, maybe Favre should be buying us the peanuts and Cracker Jack.
To trim costs, schools in Apple Valley, Eagan, Eastview, and Rosemount have instituted a one-way bus policy for some “away” athletic contests. Players are expected to find their own ride home after the game.
HOUR POWER: 100 JOBS AND HOW THEY STACK UP WAGE WISE
Erin Peterson, a Minneapolis writer, contributes regularly to the magazine. Jennifer Vogel, a former editor of The Stranger in Seattle, has written for The Rake, City Pages, and several other area publications.