My Sister Opens First Storefront
Now open in Uptown, the human rights–focused brand continues to fight sex trafficking
Photos by Tj Turner
A year after launching its first collection of t-shirts and tanks, Minneapolis-based brand My Sister has opened a storefront. Tucked in an alleyway off West Lake Street in Uptown, the store offers shoppers the opportunity to try on the brand’s super-soft tees, which are designed to spark serious conversations about sex trafficking with sassy, empowering messages such as “Stop Traffic,” “You Don’t Own Me,” and “You’re Not the Boss of Me.” Its newest designs include a shirt emblazoned with the word “Thirteen,” a reference to the average age of U.S. girls when they are first trafficked. My Sister’s mission goes beyond awareness—all sales of its t-shirts, lip balms, tanks, and jewelry directly benefit anti-trafficking organizations (since its founding, My Sister has donated more than $70,000), and the group has also employed a survivor of trafficking.
The My Sister store also sells goods by other brands that share in its mission. A portion of sales from those products, which include nail polish, jewelry, leather goods, handmade soaps, and skincare, go to charities that fight human trafficking and domestic abuse, or help send girls in India to school. Others are taking things one step further by employing refugees and survivors of sex trafficking to create their handmade leather goods and colorful woven totes.
1612 ½ W. Lake St., Minneapolis, 612-400-1194, mysister.org