Winsome Goods Launches
modeling & art direction by madelynn furlong, photo courtesy of winsome goods
Winsome Goods designer Kathryn Sterner Sieve founded her first fashion line at the age of 20 as an ambitious apparel-design-school grad. In 2012, she folded the line to work as a designer at Target. But Sieve’s hiatus didn’t last long—a year ago, she quietly launched Winsome Goods, a lifestyle brand including a mix of her own designs as well as handcrafted goods from other independent makers.
The brand has hit its stride with a spring-summer product line that includes Sieve’s sporty-chic separates—a cotton-canvas pullover with a drawstring neck, a matte-metallic vinyl crop top, and a PVC tote with neon accents—as well as a brass arm cuff by NYC maker Winden Jewelry, typographic wall art and calendars by Minneapolis designer Lindsay Schwartz, and home goods by Seattle brand the Pursuits of Happiness. With its focus on small, limited runs of handcrafted goods made in America using sustainable materials, Winsome offers a feel-good (and chic) alternative to fast fashion. • winsomegoods.com, clichempls.com