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Monday, November 2, 2009
Scouring H&M at Southdale

Although I can count on one hand the number of times I've been to H&M, I was really looking forward to it opening at Southdale last week. It's close to my house and there's really nothing else at the mall that carries trendy accessories for cheap—the kind you need for a theme party or to experiment with a fleeting trend like, say, studded leather bracelets or fingerless gloves. I have never, however, purchased a stitch of clothing at H&M. Oh, I've tried on plenty of things and admired them on other people, but nothing has ever fit quite right or been made well enough to justify even the crazy-low price tags. Case in point: Yesterday I hit the store with my friend Suzette. I brought 13 items into the dressing room, including the adorable mod strapless mini below. Let's just say that none of the dresses could be worn in public—and that mini didn't even cover my hoo-ha. The only item that fit, and didn't feel like it would pill or fall apart after just one wear, was a sequin striped dress that I will actually be sporting as a t-shirt. Go figure.

    

On the bright side, the store has much nicer, more boutique feel then the MOA location. It's two levels, with women's on the first and men's on the second. The staff was friendly and super helpful, and there weren't any of those mile-long lines H&M is notorious for on the weekend. I noticed the lingerie for the first time, because it was displayed in nice, neat color stories, and immediately thought: bridal shower gifts. Finally, I know that some fashionistas are disappointed about the MN stores not carrying the Jimmy Choo for H&M collection, but my guess is that few of us would actually spend $180 on a designer discount line. Would you?

 

Posted on Monday, November 2, 2009 in Permalink

Comments may be edited for length, clarity, and appropriateness.

Reader Comments:
Old to new | New to old
Nov 2, 2009 03:43 pm
 Posted by  kngb

That is exactly how I feel about H&M's clothes - and the Jimmy Choo line, too! Glad to have a location a bit closer to me, though.

Nov 2, 2009 04:36 pm
 Posted by  Justin R.

An orange undershirt! Sure the shoulders don't fit perfect, but it adds color under the fall sweater--and for $5 I shoulda bought two. (And no, I did not wear on Oct 30.)

Nov 14, 2009 11:29 am
 Posted by  silversparks

okay so first of all, this is the reason why people think about minnesotans the way they do. Nothing sold at the store can be worn in public? yess they can, but maybe not in minnesota...your lifestyle of being so conservative and not open for fashion at all is not only sad, it also makes me angry.

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About Elizabeth

Elizabeth Dehn is Minnesota Monthly's lifestyle editor. She is responsible for retail, fashion, and lifestyle features. When not shopping for a living, Elizabeth edits her closet mercilessly, hunts for the perfect gift, and dreams of remodeling her kitchen.


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