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Lululemon Athletica

2313 W. 50th St., Minneapolis, 612-929-2014, lululemon.com

Lululemon Athletica
Photo by Todd Buchanan

You never know what you might pick up at Lulu-lemon Athletica. Walk in for yoga pants; walk out with a new lease on life. The breezy, freshly-scented south Minneapolis yoga-wear store is a welcome arrival for fans of Lululemon’s online shopping site, made popular by the brand’s use of moisture-wicking fabrics, non-irritating seams, and reverse-stitch lining—comforts not often found in traditional cotton garb. Such high-tech touches team up with uplifting colors and patterns in everything from chafe-free sports bras to “rear-vent” running shorts. To ensure a proper fit, Lululemon pre-shrinks most garments, and offers pants in regular and tall lengths. Almost as notable as the store’s smart line of active wear and yoga accessories is the BHAG (Big, Hairy, Audacious Goal). Employees are trained in this unique goal-setting technique and are on hand to help customers create their own five- and 10-year plans. Those who aren’t in the market for a $55 tank top or $88 hoodie are still encouraged to attend one of Lululemon’s “vision-board” workshops, or the free Saturday morning yoga classes taught by instructors from a local studio.


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