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Twitterview with Jason Ross, @ChefJasonRoss

Wednesday, April 3, 2013

Twitterview with Jason Ross, @ChefJasonRoss

Let's welcome @ChefJasonRoss as today's @MNMOmag Twitterview guest. He's a chef, teacher & restaurant/product development consultant.

Jason: Hi there.

Welcome! This Saturday & Sunday is the @MNMOmag #ChefChallenge at the @MallOfAmerica. Have you been a judge before?

Jason: this will be my 4th year judging and my 3rd out at the @mallofamerica rotunda.

For people NEW to the #ChefChallenge, what can people expect to see, smell and experience?

Jason: Well, big crowds, crazy food combinations, hi pressure, this year @MarielHemingway. So fun time.

That's right! @MarielHemingway is going to be a #ChefChallenge judge too. What's your approach to judging?

Jason: I look for timing, use of secret ingredient, creativity, presentation, and in the end, for me, Taste trumps all

To be honest, I find judging these chefs to be a little humbling.

Each year with had top talent and this year there's a a bunch of new faces.

Going into the challenge, do you know many of the chefs already? Does that make judging more challenging?

Jason: I think I know or at least have met all of them. It doesnt make it any easier, but judging is never an easy thing...

the chefs have really put themselves out there in public way and there time restraints and secret ingredients...

make it pretty high intensity.

There are 4 match-ups that lead to the finals on Sunday at 3pm CDT. Which match-us are you most looking forward to?

Jason: @SaffronMpls vs @BoroughMpls will be a nail biter. They are both competitive, want to win, and are good friends.

I also like the the @BarbetteMpls vs @BirchwoodCafe for good "locavore" competition.

I hate to list them all, but they're all good match ups. @piccolo_mpls vs @stripclubstp is a great revenge match too.

Are there any trendy or new ingredients that you expect to see used?

Jason: Honestly I have no idea. Each year they've made it pretty challenging -gummy bears, venison liver, cookies...

Some ingredients are more challenging than others. You can see it sometimes in the chefs faces during the reveal.

The #ChefChallenge is Sat & Sun. The judges are @MarielHemingway, @ChefJasonRoss, @DeRushaJ, @Rachel_Hutton & @FreshTartSteph.

Get more details about the #ChefChallenge at the @MNMOmag website - http://www.minnesotamonthly.com/media/Minnesota-Monthly/Events-Pics-Calendars/2013-Local-Chef-Challenge/.

Thanks to @ChefJasonRoss for today!

Posted on Monday, April 8, 2013 in Permalink

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Follow @MNMOmag and #MNMOtv for weekly interviews conducted via Twitter.

Joel E. CarlsonMNMO Twitterviews are led by @JoelECarlson of Sociability, a social media consulting services and community management company in Minnesota. He is very active in the social media community and has conducted over 300 Twitterviews with people like Elizabeth Ries and John Hanson of Twin Cities Live, Frank Vascellaro of WCCO-TV, Genevieve Gorder of HGTV, and Rebecca Jarvis of CBS' The Early Show. He truly enjoys connecting with new people and places and sharing their story with others.

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Twitterviews generally last about an hour and consist of 10-15 questions. With only 140 characters per tweet, guests may use anywhere from one to five tweets to answer, and are encouraged to look up key Twitter handles before their interview, that are relevant to their lives, and then incorporate in their answers. Using the #MNMOtv hashtag in every question and response is important so that the public can easily follow the interview live.


In the “Search” or “# Discover” box of Twitter, type in #MNMOtv and then hit enter. A list of tweets using this hashtag will be displayed. Next to tweets there will be a highlighted tab that says “top” or “all.” Click “all.” This will then create a seamless stream that will display the Tweets in the correct order as they are posted.