Event Tickets My Account Advertise About Us Contact Us Archive RSS Newsletters

Brick-and-Brush

An internet beauty line tests out new products at MOA

Brick-and-Brush
Photo by fotolia.com

Enter to WIN a set of Sigma Beauty makeup brushes!

Sigma Beauty’s first brick-and-mortar shop takes an experimental approach: Founders Simone Xavier and Rene Xavier Filho have backgrounds in molecular biology and engineering, and rely on science to design the makeup brushes they have sold online since 2008. From their New Brighton headquarters, the two developed an international web business based on affordable, effective brushes and are using their newly opened Mall of America location to perfect an ever-expanding array of products. Four in-shop beauty bars encourage clients to try out new brushes and makeup—and allow Sigma staff to learn from shoppers’ experiences. “It’s like our own Sigma laboratory,” says general manager Tara Vogelsang. • sigmabeauty.com


Comments may be edited for length, clarity, or appropriateness.

Apr 14, 2014 03:22 pm
 Posted by  karmina

These look great!

Add your comment:

Subscribe

Your Essential Guide to Dining, Shopping & Culture
  • Less than $1.67 an issue.
  • 66.7% off newsstand price.
  • The best Minnesota has to offer.

Your guide to the good life, delivered to your in-box.
MNMO E-Dition
MNMO Culture
MNMO Style
MNMO Dish
MNMO Weekend Best Bets
The M-List Partner events
MNMO Preferred Reader Club
MNMO Holiday Hotlist
MNMO Travel
GIVE 2014 Charitable
Email Address:

Once you submit your email, you will then select which e-newsletters you want.

We don’t like spam either, so we’ll keep your e-mail address to ourselves.