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Twitterview with Christina Sandok, @christinasandok

Wednesday, August 15, 2012

Twitterview with Christina Sandok, @christinasandok

Welcome, everybody! Today's @MNMOmag Twitterview guest is @christinasandok of @StyleArchitects. Expect design & style Tweets!

Thanks for having me!

Lets start from the beginning. Where did you grow up, and what were some of your interests early on?

Christina: I grew up in rural MN...with a pony and your typical small town upbringing.

My grandmother was an entrepreneur - she inspired me daily!

And my grandfather was a jeweler so my love for design started at a young age.

My weekends were spent playing dress up...baking with my Mom...harassing my brother...building forts in our backyard

Neat! So were you creating and designing things when you were young? Like your bedroom and outfits?

Christina: Absolutely. I love change so there was always a design project in the works...my world was a live Pinterest board! :)

So what was your journey from HS to starting @StyleArchitects. You've got 5 Tweets! :)

Christina: After HS I attended college at UST. My degree was in Mass Comm + Journalism with a minor in Psych.

During my Sr. year I accepted a job @Target in Corp Media Center as a producer producing PR reels.

Post-Target, I launched beauty/apparel/wellness lines for @shopnbc.

After a few years in the world of fashion, I decided to leave and work for a children's non-profit - @CHeartLink

Then a couple years in b2b marketing and 4+ years as a magazine style & beauty editor. I loved that job!

Two years ago I took the plunge and started @StyleArchitects - a creative lifestyle services agency.

So explain what kind of projects that @StyleArchitects does, and how have you gotten into working with magazines?

Christina: I am lucky to have an amazing team @StyleArchitects: style-architects.com/about (cc: @FaithBrue @RanoshaC @CarlynMcClure)

We have wardrobe styling & event planning teams. We LOVE photo shoots - lots of creative pow wows @StyleArchitects

Each month we team up with @MNMOstyle on a makeover candidate (cc: @FaithBrue). We love our collaborations!

Sounds like a great place to work at! When you're not @StyleArchitects, what kinds of things do you enjoy doing?

Christina: On the weekends @Craigsandok and I head up to our lake cabin. We cook, drink wine and do cannon balls off our dock.

When we stay in the city we LOVE kicking off our Saturdays @Patisserie46 on our way to the farmers market.

Sounds like fun! :) Last point, what's one bit of style advice you'd give to people looking for help?

Christina: Be true to yourself - only follow trends that you truly love and that fit your lifestyle.

And follow the @StyleArchitects blog for weekly style inspiration! style-architects.com/blog

That's pretty clear I'd say. Thank you for your time and Tweets today.  Keep up the good work that you do!

Christina: A huge thanks to you and @MNMOmag for having me! It was fun :)

Posted on Wednesday, August 15, 2012 in Permalink

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Follow @MNMOmag and #MNMOtv for weekly interviews conducted via Twitter.

Joel E. CarlsonMNMO Twitterviews are led by @JoelECarlson of Sociability, a social media consulting services and community management company in Minnesota. He is very active in the social media community and has conducted over 300 Twitterviews with people like Elizabeth Ries and John Hanson of Twin Cities Live, Frank Vascellaro of WCCO-TV, Genevieve Gorder of HGTV, and Rebecca Jarvis of CBS' The Early Show. He truly enjoys connecting with new people and places and sharing their story with others.

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Twitterviews generally last about an hour and consist of 10-15 questions. With only 140 characters per tweet, guests may use anywhere from one to five tweets to answer, and are encouraged to look up key Twitter handles before their interview, that are relevant to their lives, and then incorporate in their answers. Using the #MNMOtv hashtag in every question and response is important so that the public can easily follow the interview live.


In the “Search” or “# Discover” box of Twitter, type in #MNMOtv and then hit enter. A list of tweets using this hashtag will be displayed. Next to tweets there will be a highlighted tab that says “top” or “all.” Click “all.” This will then create a seamless stream that will display the Tweets in the correct order as they are posted.