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A Beautiful Mind

Smart & Chic gets girly with a vintage-modern beauty parlor: A blow-dry bar, Plus covetable beauty products and gifts—all in one sweet space

A Beautiful Mind
Photo by Todd Buchanan

The beauty lounge that just took up residence in northeast Minneapolis is new, but the people inside it aren’t. That’s part of what makes Smart & Chic so smart. Julie Swenson has been in the beauty biz for 19 years, creating a cult following among brides, who have hired her for on-site hair and makeup for the biggest day of their lives.

Now, Swenson has an outpost to fit her business. The interior—Anthropologie-meets-estate sale—is pitch perfect for a primping parlor.

Cult beauty brands such as Jouer, Orofluido, and Yu-Be are available, alongside Nelle handbags and Bethany Lorelle accessories. It’s all you need for a wedding—or a night out.

Head to the back for the real kicker: a blow-dry bar. Get a blow-out and style with New York’s famed Blow hair products—Smart & Chic is the first to carry them outside New York. Here’s to a beauty shop living up to its name.

Smart & Chic Beauty Lounge
20 University Ave. NE, Mpls.

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