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Twitterview with Jennifer Iwanicki, @jiwanicki

Thursday, February 2, 2012

Twitterview with Jennifer Iwanicki, @jiwanicki

Greetings everyone! Today's #MNMOtv guest today is @jiwanicki (Jennifer Iwanicki) of the @curationstation. Lets get to know her!

Jennifer: Hello Everyone! Glad to be here.

Share a little bit about your early years. Where did you grew up, attend school and what job did you want as an adult?

Jennifer: I'm from Massachusetts. (Go Pats! @patriots) I thought I would be a lawyer when I grew up.

But I even changed that and played music in a rock band for a while before entering a career in management.

You'll get the hang of it. So what kinds of companies did you first work for? When did you get the entrepreneur bug?

Jennifer: I began managing a clothing company. Where I began writing code as a developer. I had a side business: Hullabaloo.

Hullabaloo created multimedia events in the city of Boston.

Great name! re: Hullaboloo - What got you to move to MN from the East Coast?

Jennifer: The cold :)

Seriously, there was an opportunity for my family here, and we moved for that.

When I got here, I was incredibly impressed with the marketing community and went to my first MIMA event @mimatweet

When did you start with @HelloViking, and how did the idea of @curationstation come to you?

Jennifer: Ahh, yes! HV was started in 2007

My partner @tbrunelle and I started the company after winning a project with PricewaterhouseCoopers.

Curation Station was birthed out of Hello Viking. Through working with marketers, we noticed a need.

So we spent some time doing alpha & beta testing with some key groups and developed Curation Station based on the feedback.

The need we identified was in how to put digital content to work and be more efficient in doing so

What kind of response have your gotten with @curationstation?

Jennifer: The response for content curation has been huge. We are fulfilling the needs of agencies, CMO's, etc

We are doing this through engagement, content management, gained efficiencies, etc.

The tool is quite flexible and powerful. We continue to be excited by the possibilities for use.

What did you think when @MNMOmag approached you about being included in their "the Revolutionaries" magazine section?

Jennifer: So many emotions! Shock, excitement, flattery. The list goes on. And I wondered what it meant, right?

I mean, it's an honor and someone I have aspired to- to think outside of the box and try new things.

So to be recognized for that within the group of Minnesotans who were also recognized is thrilling.

But there are so many people who have helped and guided me to this place. And I thank them all.

Congrats! So what's on the radar for you now? More new Biz ideas? Got any professional goals you're striving to achieve?

Jennifer: Today, I have my hands full with the current businesses. My focus right now is on growth.

But I am always thinking about ways to become more efficient professionally.

I do have more ideas for projects and products. And suspect I will get to those eventually

Sounds like some good plans Jennifer. Thanks for your time today and thanks for being a part of #MNMOtv

Jennifer: Thank you Joel. It was my pleasure. And a truly unique experience!


Posted on Tuesday, February 7, 2012 in Permalink


Follow @MNMOmag and #MNMOtv for weekly interviews conducted via Twitter.

Joel E. CarlsonMNMO Twitterviews are led by @JoelECarlson of Sociability, a social media consulting services and community management company in Minnesota. He is very active in the social media community and has conducted over 300 Twitterviews with people like Elizabeth Ries and John Hanson of Twin Cities Live, Frank Vascellaro of WCCO-TV, Genevieve Gorder of HGTV, and Rebecca Jarvis of CBS' The Early Show. He truly enjoys connecting with new people and places and sharing their story with others.


Twitterviews generally last about an hour and consist of 10-15 questions. With only 140 characters per tweet, guests may use anywhere from one to five tweets to answer, and are encouraged to look up key Twitter handles before their interview, that are relevant to their lives, and then incorporate in their answers. Using the #MNMOtv hashtag in every question and response is important so that the public can easily follow the interview live.


In the “Search” or “# Discover” box of Twitter, type in #MNMOtv and then hit enter. A list of tweets using this hashtag will be displayed. Next to tweets there will be a highlighted tab that says “top” or “all.” Click “all.” This will then create a seamless stream that will display the Tweets in the correct order as they are posted.