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Twitterview with David Weinstein, @RyeDeli

Wednesday, January 25, 2012

Twitterview with David Weinstein, @RyeDeli

Good morning! Today's @MNMOmag Twitterview is with the owner of the @RyeDeli in Minneapolis, David Weinstein. Let get started!

Before we talk about your deli, lets learn a little bit about yourself. Where did you grow up and go to school David?

David: Thanks for inviting me Joel. I grew up in Hartford CT and went to school in upstate NY and law school in New Orleans

Very different places

I'll say! So when you were growing up, what did you want to do for work, and was eating at a deli common for you?

David: I first thought I wanted to be an architect -- then law. We actually did not have great delis in CT.

But I remember always eating at Katz's on trips to NY with the family and loved watching guys carving sandwiches.

Nice memories! So after law school, what led you to come to MN and open a deli?

David: Moving to MN was about 15 years pre-deli. My wife Pam is from St Paul. I didn't have a chance of staying East.

I practiced law for about 10 yrs and then worked in commercial real estate. Then started looking at this building.

I felt we really needed a good deli in town as well as a good neighborhood gatherng spot in this particular location.

And not being a restaurant guy myself, I started talking with Tobie Nidetz who was equally passionate about it.

That was about a year ago -- and here we are.

Had you worked in the restaurant business at all before? In what ways did Tobie help you?

David: I had worked with restaurants as a lawyer and in real estate but knew I needed a real restaurant operator here.

Tobie is our GM and was instrumental in developing the concept, the kitchen, the menu, etc etc

I see. So what kind of "vision" did you have for your Deli? What were some of the things you felt HAD TO be on the menu?

David: Vision is to create a unique place using traditional deli flavors and ingredients in a scratch, sustainable kitchen

The critical items are great bagels, bialys, and house-made meats using antibiotic and hormone free beef.

And of course great local craft beers (as well as He'Brew).

Finally, a great black and white cookie, which you don't see much of in MN.

Now that you're open, what have been some of the more popular items on your menu? What's for dessert options?

David: The most poupular item has been the Knife & Fork Reuben, served as an open faced platter the way Reuben himself did

For breakfast, our challah french toast and lox bagel have both been flying.

All of our dessert items are baked here -- traditional cheesecake, B&W cookies, and our rugalach lead the pack

My mouth is starting to water! Is it lunchtime yet? :) So where can people find you and what are your hours?

David: We are in the old Auriga bldg -- 1930 Hennepin Ave. Online at rye deli.com.

Open at 7 AM every day and kitchen closes at midnight -- bar stays open even later

So David, looking ahead a few years, do you see yourself possibly expanding the deli to other locations?

David: You are like the guest who asked me on our very first day open when we were opening in Minnetonka.

I probably sound like a politician but -- you never know what the future holds but right now we are focusing here.

But we are about to start catering and delivery -- so get in your orders for Superbowl parties!

Nice timing! :)  Thank you for your time today and being part of a @MNMOmag Twitterview. Have great day!

David: Thanks again for the invite. It was fun and we are holding a seat at the bar for you.

Posted on Wednesday, January 25, 2012 in Permalink

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Follow @MNMOmag and #MNMOtv for weekly interviews conducted via Twitter.

Joel E. CarlsonMNMO Twitterviews are led by @JoelECarlson of Sociability, a social media consulting services and community management company in Minnesota. He is very active in the social media community and has conducted over 300 Twitterviews with people like Elizabeth Ries and John Hanson of Twin Cities Live, Frank Vascellaro of WCCO-TV, Genevieve Gorder of HGTV, and Rebecca Jarvis of CBS' The Early Show. He truly enjoys connecting with new people and places and sharing their story with others.

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Twitterviews generally last about an hour and consist of 10-15 questions. With only 140 characters per tweet, guests may use anywhere from one to five tweets to answer, and are encouraged to look up key Twitter handles before their interview, that are relevant to their lives, and then incorporate in their answers. Using the #MNMOtv hashtag in every question and response is important so that the public can easily follow the interview live.


In the “Search” or “# Discover” box of Twitter, type in #MNMOtv and then hit enter. A list of tweets using this hashtag will be displayed. Next to tweets there will be a highlighted tab that says “top” or “all.” Click “all.” This will then create a seamless stream that will display the Tweets in the correct order as they are posted.