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Twitterview with Molly Herrmann & Tracy Morgan, owners of the @KitchenInTheMkt

Wednesday, July 18, 2012

Twitterview with Molly Herrmann & Tracy Morgan, owners of the @KitchenInTheMkt

Welcome #MNMOtv followers! Today's Twitterview is with Molly & Tracy, owners of the @KitchenInTheMkt. Lets roll!

Molly & Tracy: Morning @JoelECarlson - thanks for having us!

Great! To start off, what kind of experience do you both have that made starting this business a no-brainer?

Tracy: Molly owns a catering biz that's been @MidtownGlobal for 4.5 yrs in the prior version of KITM...so we knew the shared space worked

I (Tracy here) do biz dev/mktg consulting + worked with Molly and MGM on their strategic growth plans; lots of oppty here.

and we share a passion for food, entertaining...and wine.

(from here out, we'll start with T or M so you know who's talkin')

That makes sense. For those unfamiliar with your kitchen concept, can you explain what you offer?

Molly: We are a shared commercial kitchen space., cooking school and small kitchen wares shop. In a nutshell....awesomeness. ;-)

Our shared kitchen space houses 24 different businesses (caterers, food trucks + food mfgrs) that do not need space full time.

Could you handle more food trucks/caterers at this time? Paying for space & time I'd assume?

Molly: We can most definitely welcome more caterers + food mfgrs! Food trucks are full at the moment, but we have a waiting list.

Tracy: To clarify, our lease is based on days of use in the kitchen, not hourly. So, the rent reflects avg # of days needed per month

It's good to be busy! :) What kinds of classes are offered, and have you done any cookbook launch events?

Tracy: We ARE busy! We have scheduled cooking classes avail to anyone who wants to register (bookwhen.com/kitm) as well as Private.

Private classes are great for corp team building, bachelorette/bridal parties, bday parties for kids + adults. They're hoppin'!

We're a little unique as about 95% of our classes/events are hands-on IN the commercial kitchen. A unique experience for guests.

People love to jump in here, grab an apron and commercial-sized pot and crank up the BTUs. Makes for a fun, interactive event.

And we've been lucky to host some of the best resto chefs in the cities - JD Fratzke was just here last night! #chefsnightoff

Indeed, cookbook authors @FoodforMyFamily + @michaelnatkin recently launched books here w us - love that!

The talented @FreshTartSteph of #TCTaste has also been involved with some classes too! Are beginners welcomed?

Molly: We encourage all levels of skill..the only requirement is to have fun! (And not chop off your fingers)

Tracy: @FreshTartSteph + @ScottPampuch are doing a great series called #provisions w us. Learning to "manage the bounty" in tasty ways.

What are some of the dishes that people have been taught how to make? Do you sell food from your space?

Molly: Well, we've made everything from curry to artic char noodles with Chef Michael DeCamp @youngchef2!

Our most popular class is Cooking the Market. We tour @MidtownGlobal and make up dinner on the spot w/ ingredients available.

It's always an adventure with the Cooking the Market class!

We have a small selection of rotating food items; we just got in some fermented pickles from one of our tenants!

Good to know! What are some of the upcoming classes focusing on? Is expansion possible? St. Paul?

Tracy: Classes coming: #cookthemarket, #chefsnightoff (super fab fall sched!), #wineoclock run each month + lots of others. check site!

Expansion. great question...possible, hopefully, maybe? we've definitely got some big ideas cooking....

@KitchenInTheMkt Is located in the @MidtownGlobal market. What are your general hours of operation?

Tracy: Our hours vary a bit due to classes/events but generally 10am-6pm M-Th + Sa. 10-8 Fri. 11-6 Su. Sometimes later.

Thank you both (Molly & Tracy) for your time today and for offering a great service to the community!

Molly & Tracy: Thank YOU both @MNMOmag @JoelECarlson - always a pleasure to tweet with you!

Posted on Friday, July 20, 2012 in Permalink


Follow @MNMOmag and #MNMOtv for weekly interviews conducted via Twitter.

Joel E. CarlsonMNMO Twitterviews are led by @JoelECarlson of Sociability, a social media consulting services and community management company in Minnesota. He is very active in the social media community and has conducted over 300 Twitterviews with people like Elizabeth Ries and John Hanson of Twin Cities Live, Frank Vascellaro of WCCO-TV, Genevieve Gorder of HGTV, and Rebecca Jarvis of CBS' The Early Show. He truly enjoys connecting with new people and places and sharing their story with others.


Twitterviews generally last about an hour and consist of 10-15 questions. With only 140 characters per tweet, guests may use anywhere from one to five tweets to answer, and are encouraged to look up key Twitter handles before their interview, that are relevant to their lives, and then incorporate in their answers. Using the #MNMOtv hashtag in every question and response is important so that the public can easily follow the interview live.


In the “Search” or “# Discover” box of Twitter, type in #MNMOtv and then hit enter. A list of tweets using this hashtag will be displayed. Next to tweets there will be a highlighted tab that says “top” or “all.” Click “all.” This will then create a seamless stream that will display the Tweets in the correct order as they are posted.