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Twitterview with Kieran Folliard of @2GingersWhiskey

Wednesday, May 30, 2012

Twitterview with Kieran Folliard of @2GingersWhiskey

Looking for a Happy Hour? You've come to right right place! Time for a @MNMOMag Twitterview w/ Kieran Folliard of @2GingersWhiskey.

So Kieran, how long have you been working and living in Minnesota?

Kieran: Hi Joel, thanks for having me! I arrived in MN on April 16, 1987.

You are clearly VERY entrepreneurial, have you always been that way, and how did you develop that skill?

Kieran: No I'm not!

only joking! I started growing and selling carrots at twelve years of age - I suppose that was the start

It's been all downhill since then!

I don't think that's true! You've helped many too. :) What made you get into the restaurant biz to start off with?

Kieran: It was the only way to spend more time in a pub and not have a real job! That was after 17 yrs in corporate world.

Twitter is not for Irish guys - I can't be so succinct!

@2GingersWhiskey you're doing good! While you were building a restaurant empire, how did the idea of a new whiskey come to you?

Kieran: Mostly from drinking whiskey! I never had a good idea over a cup of coffee.

I like starting businesses. We sold a lot of whiskey at my former pubs - my instinct told me there was an opportunity

Sure. How long then was the process from idea to getting the first bottle? How long until you knew it was a hit?

Kieran: The process really started when I trademarked the Big Ginger in 2007, and success is all relative - TBD

True. When then did you decide to get out of the restaurant biz and focus solely on whiskey distribution?

Kieran: 2 months after launching 2 GINGERS in the Cara pubs (3-16-2011) I saw people loved it and decided to take the plunge

I sold my shares of the pubs internally to the other owners, and went on my merry way in early July 2011

A NEW adventure for you! How has distribution been going for you in MN and around the country?

Kieran: Currently 2 GINGERS is available exclusively in our home state of MN, and we're approaching 1700 accounts

Distribution is strong. Our accts are split evenly between liquor stores and bars/restaurants. We've had great support

I know that you LOVE to tell stories. Any stories that you can share about signing a bottle at a "launch" party?

Kieran: There are lots of good ones, and lots of people out there. My favorite was at @ZippsLiquor - a lady bought a bottle...

and wanted me to sign it for her boyfriend. After I started writing his name she said "OH NO!" and gave a dif. name!

I ended up giving her both bottles!

LOL! I knew that you'd have a good one share! So what's the plan for the next year or so?

Kieran: Goal for the next year: to sell a load of whiskey!

Looking to expand our distribution in MN, build a strong brand, and introduce whiskey to a broader market

That's great!  Thanks for your time today Kieran. All the best to you and your thriving business!

Kieran: Thanks Joel and @MNMOmag for having me and for tippling 2 GINGERS!

Posted on Thursday, May 31, 2012 in Permalink


Follow @MNMOmag and #MNMOtv for weekly interviews conducted via Twitter.

Joel E. CarlsonMNMO Twitterviews are led by @JoelECarlson of Sociability, a social media consulting services and community management company in Minnesota. He is very active in the social media community and has conducted over 300 Twitterviews with people like Elizabeth Ries and John Hanson of Twin Cities Live, Frank Vascellaro of WCCO-TV, Genevieve Gorder of HGTV, and Rebecca Jarvis of CBS' The Early Show. He truly enjoys connecting with new people and places and sharing their story with others.


Twitterviews generally last about an hour and consist of 10-15 questions. With only 140 characters per tweet, guests may use anywhere from one to five tweets to answer, and are encouraged to look up key Twitter handles before their interview, that are relevant to their lives, and then incorporate in their answers. Using the #MNMOtv hashtag in every question and response is important so that the public can easily follow the interview live.


In the “Search” or “# Discover” box of Twitter, type in #MNMOtv and then hit enter. A list of tweets using this hashtag will be displayed. Next to tweets there will be a highlighted tab that says “top” or “all.” Click “all.” This will then create a seamless stream that will display the Tweets in the correct order as they are posted.