Event Tickets My Account Advertise About Us Contact Us Archive RSS Newsletters
Edit Module Edit Module

Style in Bloom

We take a hosta-loving homemaker and get her wardrobe growing

Style in Bloom
Photo by Erika Ludwig

Who: Helen Ruebel, 55, homemaker and hosta-growing hobbyist.

The Story: Helen’s daughter, Genevieve, nominated her mom for much-needed pampering. “When most people are calling a handyman, my mom is putting on jeans and fixing the pipes before you can pick up the phone. My mom is one of the toughest chicks out there, but underneath the brassy exterior is a lady who deserves to be treated like a queen.”

The Style Inspiration: Helen loves Katherine Hepburn.

Our Stylist’s Take: “Helen was a spitfire. She’s kind, sweet, and happy-spirited. We wanted to give her a real wardrobe adjustment—take her out of ‘mom jeans’ and give her the basics that would also meet her lifestyle needs. We call this one ‘organic fashionista.’”

Word to the Wise: Green is Helen’s favorite color—and was a favorite on the runway, too. The tone-on-tone greens, long layers, and prints added length and leanness to Helen’s figure.

Last Look: Helen left the shoot feeling empowered. “I’m going shopping and then my husband is taking me out to dinner!”

Helen Ruebel

Where to Get it

The Outfit: Chalet dress, $79; Adore sweater, $154; both @ Fawbush’s, Galleria, Edina, 952-922-5717, fawbushs.com. Turquoise and sterling necklace, $220; Martine Sitbon handbag, $598 @ StyledLife, Galleria, Edina, 952-928-8888, styledlife.com. Dolce Vita boots, $210 @ Ladyslipper, 4940 France Ave. S., Edina, 952-224-1900, ladyslipperboutique.com.


“I can plan a beautiful garden but I have trouble planning a wardrobe,” Helen told us.


Style staff on the set agreed: Helen looks like Meredith Vieira!

Cool prints mixed with drapey layers add up to a rock-chic look

Tall boots lengthen the leg line and look great at any age.

 Get behind-the-scenes at MNMO.com/makeover

Comments may be edited for length, clarity, or appropriateness.

Add your comment:
Edit Module Edit Module
Edit Module Edit Module


Your Essential Guide to Dining, Shopping & Culture
  • Less than $1.67 an issue.
  • 66.7% off newsstand price.
  • The best Minnesota has to offer.
MNMO E-newsletters

Your guide to the good life, delivered to your in-box.

Click here to sign up to receive MNMO e-newsletters.

Once you submit your email, you will then select which e-newsletters you want.

We don’t like spam either, so we’ll keep your e-mail address to ourselves.