Club Groom

Special Advertising Section

Photo by Adrienne Page
Courtesy The Wedding Fair

Visit The Wedding Fair to find new options because the groom is more than an accessory to the bride.

Twin City Bridal Association has included an exciting section called Club Groom™ in The Wedding Fair.™ This section presents the newest options that are available for the groom and his pals.

“Designed to accommodate a men’s only shopping experience—simple and straightforward—we know the Club Groom man wants to be known and noticed for looking and feeling strong, confident, urban, and attractive,” says Wedding Guy Matthew Trettel. Club Groom allows men to take part in the wedding planning process while remaining in their element. Men will be able to preview the latest in menswear, formalwear, health and fitness, transportation, golf, and bachelor retreats and restaurants while remaining true to the mantra—Man Defined!

Club Groom evolved from the fact that men have finally come into their own when it comes to weddings. They are no longer just an accessory at the festivities meant to complement the dress and the flowers.

Photo by Adrienne Page
Courtesy The Wedding Fair

“It’s about time we see some fun things that include the guys,” says Wedding Guy Bruce Vassar. “Now that men have become more involved in the whole process, it’s great that businesses have expanded their offerings.”

In Club Groom, you can pick up the latest copy of Today’s Groom Magazine, be mesmerized by techno music and club lighting from The DJ Pro, and preview limousines from Cities Limousine and Transportation and Total Luxury Limousine. John Zeches, a licensed esthetician with John Zeches Skincare, will talk about how men can take care of their skin and provide information about waxing, the latest craze in men’s grooming. Azia Restaurant and Lounge, along with Temple Bar and Restaurant, will provide inspiration for an unforgettable rehearsal dinner and bachelor party. And what would the wedding be without the latest in men’s fashions? (Hey, it isn’t always about her dress.) Savvi Formalwear will present the latest styles for the groom and his guys over in the Tuxedo Gallery.

At The Wedding Fair, guys will also be able to preview unique bachelor outings such as a cruise on Paradise Charter Cruises on Lake Minnetonka or the Mississippi River. Guys are encouraged to take a look at travel agencies that can help them plan a dream honeymoon, get help with financial planning, and even find assistance when purchasing a new home.

Modeled after a sophisticated ultra-lounge, Club Groom is a unique, hip environment, taking on the feel of a swanky New York nightclub, featuring a full bar and lounge. Decked out in acrylic, leather, and chrome furnishings, Club Groom provides a much-needed respite for those who need a break during a long day of wedding planning. Sit back, relax, and enjoy a few moments in this club atmosphere. The full bar serves martinis, top-shelf mixed drinks, microbrews, and a Bloody Mary bar.