Club Groom


Photos by Adrienne Page,
courtesy of
The Wedding Fair

Twin City Bridal Association has included an exciting section called Club Groomâ„¢ in The Wedding Fairâ„¢. This section presents the newest options available to the groom and his pals.

“Designed to accommodate a men’s only shopping experience–simple and straightforward–we know the Club Groom man wants to be known and noticed for looking and feeling strong, confident, urban, and attractive,†says Wedding Guy Matthew Trettel. Club Groom allows men to take part in the wedding planning process while remaining in their element. Men will be able to preview the latest in menswear, formalwear, health and fitness, transportation, golf, and bachelor retreats and restaurants while remaining true to the mantra–Man Defined!

Be one of the first 200 grooms that register in Club Groom to receive a FREE gift bag valued at over $100. The bag includes gifts from Speed Stick, Blistex, La Fresh Travel Wipes, Louisville Slugger, Gladiator Garage Works, Things Remembered, LA Pop Art, BrytonPick, Oral Fixation Luxury Mint, ACE Grooming Products, Dep Styling Gel and The Groom Survival Kit!

Club Groom evolved from the fact that men have finally come into their own when it comes to weddings. They are no longer just an accessory at the festivities meant to complement the dress and the flowers.

“It’s about time we see some fun things that include the guys,†says Wedding Guy Bruce Vassar. “Now that men have become more involved in the whole process, it’s great that businesses have expanded their offerings.â€

In Club Groom, you can pick up the latest copy of Today’s Groom Magazine, be mesmerized by techno music and club lighting from The DJ Pro, and preview transportation options from Sonic Limousine and Twin City Trolleys. John Zeches, a licensed esthetician with John Zeches Skincare, will talk about how men can take care of their skin and provide information about waxing, the latest craze in men’s grooming. Matty B’s, The News Room, Azia Restaurant and Lounge, along with Temple Bar and Restaurant, will provide inspiration for an unforgettable rehearsal dinner and bachelor party. And what would the wedding be without the latest in men’s fashions? (Hey, it isn’t always about her dress.) Savvi Formalwear will present the latest styles for the groom and his guys in The Tuxedo Gallery.

At The Wedding Fair, guys will also be able to preview unique bachelor outings. Guys are encouraged to take a look at travel agencies that can help them plan a dream honeymoon, get help with financial planning, and even find assistance when purchasing a new home.

Modeled after a sophisticated ultra-lounge, Club Groom is a unique, hip environment, taking on the feel of a swanky New York nightclub (and featuring a full bar and lounge). Club Groom provides a much-needed respite for those who need a break during a long day of wedding planning. A Bloody Mary bar, martinis, top-shelf mixed drinks, and microbrews are offered at the full-service bar.