It's Your Community. Help Us Paint It.



Fri., August 7    Sat., August 8    Sun., August 9
5 p.m. – 8 p.m.    1 p.m. – 7 p.m.    1 p.m. – 5 p.m.



Food court behind the Walker Library
(Hennepin Avenue and Lagoon Avenue)

We all love the wonder and excitement of creating things.  Whether it’s creating artwork, building a new museum, or the discovery of a new beer, everyone takes pride and ownership in something they create- and they just can’t help but share it with the world.

During the Uptown Art Fair, Blue Moon Brewing Company invites the community to come together to create a mural.  Art Fair visitors who are 21 and older can paint the mural with guidance from two professional artists, while enjoying a sample of Blue Moon beer.  It will be photographed, reproduced, and displayed in the community as a billboard for people to admire long after the Art Fair is over.

To Blue Moon Brewing Company, a billboard isn’t just an ad—it’s part of a community. They think of billboards just like pieces of public art because, after all, if one goes up in your neighborhood, you look at it every single day.  That’s why they started their Community-Created Out-of-Home project. The Blue Moon team goes to beer, art, and wine festivals all around the country, and lets the community paint the billboards that eventually go up in their neighborhoods.