SPECIAL ADVERTISING SECTION
“Education about healthy food choices for a healthy heart is an important part of the week-long Go Red promotions at Cub Foods stores in February,” says Pamela Knous, SUPERVALU executive vice president and chief financial officer. Knous is also the 2007-08 campaign chair for the Twin Cities Go Red For Women campaign. “The key message of Go Red is celebrating the passion and power of women to wipe out heart disease. At SUPERVALU and
Cub Foods, we believe it’s our business to be committed to the cause. Our customers are primarily women.”
Besides empowering women with information about improving their heart health and reducing their risks of heart disease, Knous feels there’s another reason why their mission is to educate. “It’s also about teaching children at an early age how to make the right food choices for a healthy diet.”
Calendar of Events
February 3 — 9
– Join us for fun events on February 3 to celebrate the kickoff of Cub Foods’ Go Red week! Stop in at participating Cub Foods stores and pick up free, heart-healthy recipe cards and tips from Cub Foods’ culinary expert, Chef Michael Grieb. There will also be “Cub For Kids” jump-rope contests with heart-healthy foods and prizes.
– Support Go Red For Women by purchasing select products at participating Cub Foods stores. Look for store signs promoting Go Red special product offers where a percentage of the sales will directly benefit Go Red.
February 8 — 9
– The American Heart Association’s volunteer “15K-A-Day Squad” will be visiting participating Cub Foods stores. Dressed in Go Red aprons, these volunteers will provide heart health tips and information with the goal of getting 15,000 women to join the movement and save lives! Stores will also be accepting donations benefiting Go Red For Women.
– Cub Foods’ grocery bags will be printed with heart health information and the Go Red For Women website (www.GoRedForWomen.com). You can also visit www.cub.com and click on the link provided to take the free Go Red Heart Checkup!