SPECIAL ADVERTISING SECTION
Photo by Coppersmith Photography
Photo by Coppersmith Photography
With its reputation firmly in place beside high-fashion bridal events open only to fashion buyers, The Wedding Fairâ„¢ runway show has become a must-see event for Twin Cities and out-of-town couples. It’s the largest and most impressive bridal fashion event in the country and has become one of Minneapolis and St. Paul’s premier fashion events.
According to Wedding Guy® Matthew Trettel, “The concept is to bring the feel of New York Fashion Week to Minnesota.â€
Through watching supermodels march down the runway in the Victoria’s Secret annual fashion show to reality shows such as Project Runway and America’s Next Top Model, modern couples have an idea of what a true fashion show production looks like. This show is no exception. Twin City Bridal Association has been the leader in modernizing runway shows for bridal fashions. Sit back and enjoy a multi-media experience as you preview the latest fashions from famous names and emerging designers from around the world. Angelique’s Bridal Salon, Bridal Accents Couture, and The Wedding Shoppe will present a stunning collection of bridal gowns and bridesmaid dresses. Knights Formal Wear and Savvi Formalwear will present exciting new fashions for men.
“We have to be hip, energized, and different,†Trettel explains. “That’s how we’re able to bring brides an ever-expanding list of designers who present their collections in Minneapolis.â€
And what’s more fun than looking?
“We often have brides come up to us after the fashion show to thank us or send us an email because they so enjoyed the experience. The funny thing is that some of them had ordered their dress (before they saw the show), but because the fashion show is so much a part of the wedding experience, they wanted to see the production anyway!â€
Wedding Guy Bruce Vassar comments, “Brides take away more than just a great experience at The Wedding Fair, they take away concepts and ideas to use in their own wedding. One bride actually selected the song “O Fortuna†from Carmina Burana, a song that we used in our runway show, as the song she used to make an entrance and walk down the aisle on her wedding day. I thought, ‘Wow! Now that makes a statement!’â€
From glamour and dazzling extravagance to creativity and real-life elegance, the fashion shows are nothing short of magical. And it’s a great way to preview the latest in bridal gowns, bridesmaid dresses, and men’s formalwear.
“I always encourage brides to come equipped with a pen, so they can take notes in The Wedding Fair program,†Vassar comments. “All of the gowns are numbered so it’s great to be able to reference favorite fashions after the show.â€
