The beauty lounge that just took up residence in northeast Minneapolis is new, but the people inside it aren’t. That’s part of what makes Smart & Chic so smart. Julie Swenson has been in the beauty biz for 19 years, creating a cult following among brides, who have hired her for on-site hair and makeup for the biggest day of their lives.
Now, Swenson has an outpost to fit her business. The interior—Anthropologie-meets-estate sale—is pitch perfect for a primping parlor.
Cult beauty brands such as Jouer, Orofluido, and Yu-Be are available, alongside Nelle handbags and Bethany Lorelle accessories. It’s all you need for a wedding—or a night out.
Head to the back for the real kicker: a blow-dry bar. Get a blow-out and style with New York’s famed Blow hair products—Smart & Chic is the first to carry them outside New York. Here’s to a beauty shop living up to its name.
