After a slight construction delay, BCBG will open in the Galleria of Edina on Thursday. The 4,700-square-foot store is located in the new atrium, next to Crate & Barrel. Although this is the first freestanding boutique in Minnesota (and the only one in the Upper Midwest), there are mini BCBG stores within Macy’s and they always seem to be buzzing—especially when there’s a sale, which is almost a prerequisite for shopping this pricey brand.
BCBG is a French acronym for Bon Chic, Bon Genre—Good Style, Good Class. I would agree. I like that everything in this line tends to be both office- and evening-friendly. I can justify a $100 shirt when it’s well-made and versatile. I also like that regardless of trends you can always find navy, black, white, and brown in the collection, alongside a handful of seasonal prints and colors. Here are a few of my favorite BGBG looks for summer: