Duluth Trading Co. recently opened its fourth Minnesota store in Red Wing. It’s the 23rd U.S. location for the Wisconsin-based retailer of men’s and women’s work wear and casual wear, which is known for its Buck Naked underwear and Longtail T shirt. A grand opening held earlier this month featured lumberjack demonstrations.
The brand’s namesake derives from its founders, a pair of Duluthian brothers who worked in construction, who founded the company in 1989. The company moved its headquarters to Belleville, Wisconsin, in 1997. The company originally sold its goods through a mail-order catalog, until it opened its first retail store in Mount Horeb in 2010. It returned to Duluth with a store in 2014.
Red Wing is, of course, best known for its heritage as the hometown of Red Wing Shoes. Its headquarters is also home to the World’s Largest Boot, which weighs more than a ton and is constructed exactly like the actual boots, down to the leather tanned at Red Wing’s S.B. Foot Tanning Company.
Taking a cue from that roadside attraction, Duluth Trading Co.’s Red Wing store is also the site of the World’s Largest Pair of Fire Hose Works Pants, an eight-foot version of the brand’s toughest pants. The company’s signature pants are constructed using the same material that once wrapped fire hoses. For road trippers, it’s a two-in-one deal: The Duluth Trading Co. store and its outsized pants are located on Red Wing’s Main Street, right next door to the Red Wing Shoes store and museum, which houses Red Wing’s mega boot.
Now open, 307 Main St., Red Wing, 651-212-2261, duluthtrading.com