Four for Fall at Mall of America

A pop up, a beauty store, and two jewelry brands join Mall of America

Morphe Brushes and makeup palette. Courtesy Mall of America.
Courtesy Mall of America

Mall of America has been around for 26 years, and it hasn’t ever rested on its laurels. Check out four stores coming this fall. 

Kendra Scott

Kendra Scott loves nature; she loves color; she loves designs that look effortless yet detailed, simple but bold. All of this is pretty apparent when you browse through her collection of jewelry and home gifts. Late in 2018, Mall of America will be Minnesota’s first Kendra Scott store—a continuation of a company that grew from a dream and $500 to a global business worth more than a billion dollars in 16 years. Scott’s tastes are timeless, but make sure to also stop at the store’s in-person Color Bar to customize your own jewelry to take home with you from 50-plus styles of bracelets, earrings, and more and 30-plus stones of all colors.


Morphe began in 2008 when a group of Los Angeles makeup pros wanted to make their dream brushes at an affordable price, and now the company has gone from digital to brick and mortar. The one at Mall of America, set to open this fall, will be the largest Morphe to date at 6,000 square feet. Play around with the brushes that started it all (or the 300-plus that have joined the family), or take a look at their full spread of makeup and colorful palettes, including some by Jeffree Star Cosmetics and the favorite Jaclyn Hill Eyeshadow Palette.

Riddle’s Jewelry

Riddle’s Jewelry has been family owned and operated since 1959 when it was founded in South Dakota, but it works with world-class jewelers. When the shop opens in November, make sure to check out its collection of Noventa diamonds. Instead of the average 57-faceted diamond, these have 90 (or in Spanish, noventa), breaking up light and reflection in beautiful ways and giving the appearance of a 4 carat diamond. The Noventa Diamond is so unique, Riddle’s Jewelry has a U.S. patent for it, but even if you don’t want one of those, their collection of other jewelry, watches, accessories, and more will give you plenty of eye candy to look at.

Savage X Fenty

If you’re into pop culture, you probably already know that Savage X Fenty is a lingerie brand created by the one and only Rihanna. Unlike other brands, women of all shapes and styles can find what they are looking for. Sizes range from 32A to 44DD in bras and XS to 3X in underwear and sleepwear, and she has you covered for all looks across four categories and 90 styles. Hint: The Black Widow category is for when you’re feeling particularly fierce, but there’s no shame in going with some On the Reg items for everyday comfort and cute. Check out what’s in store this fall—it’s open for business.

Update: Riley Rose is coming, too.

From the daughters behind the global retailers Forever 21 comes Riley Rose, a lifestyle and apparel brand for millennials and Gen Z to create their happy place with premium makeup, skincare, tools, home decor, sweets, and more.

ICYMI: Crochet Store is open! 

On the off chance you hadn’t heard yet, the Crochet Store at Mall of America is now open—its first location in the U.S. While you can’t get clothes and accessories here, you can find affordable and luxurious yarns to create your style vision. International brands include Lana Grossa, Valeria di Roma, Lion Brand, Master Knit and Knitter’s Pride.