Jewelry shopping can feel like a minefield: you get her diamonds, she wanted pearls. (Wait, is that really any woman we know? Probably not.) But shopping by personality type can help narrow the field—we know it’s easy to get distracted by shiny objects.


For the ROCKER, Rihanna:
Sapphire-and-ruby sterling silver ring, $799; black diamond ring, $199; both @ 3Jäg Design, 3jagdesign.com. Green turquoise ring, $1,990 @ JB Hudson; onyx-and-pearl necklace, $735; and bangle bracelets (top to bottom) $1,535, $2,745, and $3,690, all from JB Hudson, 901 Nicollet Mall, Mpls., 612-338-5950, jbhudson.com.

For the BOHO, Stevie:
Ippolita rock candy necklace, $4,995 @ JB Hudson. Olive-leaf cuff, $975 @ Tiffany. Gold-and-mother-of-pearl ring, $1,795 @ JB Hudson. Sapphire-and-diamond necklace, $13,000 @ Tiffany & Co. Jaipur bracelet, $5,790 @ JB Hudson. Turquoise ring, $2,900 @ JB Hudson.

For the CLASSIC, Jackie:
Mikimoto pearls, $3,990 @ JB Hudson. Tissot watch, $895 @ Arthur’s Jewelers, 1717 Lexington Ave. N., Roseville, 651-488-0365, arthursjewelers.com. Blue topaz-and-diamond ring, $538; emerald ring, $5,999, both @ Arthur’s Jewelers. Tanzanite-and-diamond ring, $8,500 @ Tiffany & Co., Galleria, Edina, 952-922-0066, tiffany.com.
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