Lucy Activewear Debuts New Store Concept at Galleria

A decade after first opening at Galleria, Lucy Activewear has debuted a new storefront within the upscale shopper center. The new storefront is a prototype store recently developed by the national brand known for its stylish, multi-use activewear for women and wide variety of fit options. The first-of-its-kind store is designed to offer a more welcoming, communal feel for its shoppers. Lounge-style seating, phone charging stations, and a complimentary beverage fridge encourage shoppers to kick back and stay awhile. The store also offers resources for local yoga and barre gyms, as well as free fitness classes.

While the space is slightly smaller than its previous Galleria storefront, its higher ceilings, lower fixtures, L.E.D. lighting, and larger storefront windows make it appear larger and more open. “We made the space lighter and the fixtures less obtrusive so the product can be the star of the show,” says Dawn Dzedzy, Director of Brand Marketing for Lucy.

The store’s merchandise selection also includes a wider range of sizes that goes beyond the usual small, medium, and large sizes typically found at activewear stores, going up to a 3x. Rather than sizing up from its smaller sizes, the brand uses a size-18 fit model for a better fit. One of the newest additions to the store’s product selection is its indiGO collection, which features a patent-pending proprietary fabrication the brand developed with VF Corp.’s design science lab in California to achieve the perfect digital print. The shading highlights the rear and legs to mimic jeans. These aren’t just “jeggings”—the line includes everything from cool bomber jackets to slouchy joggers.

“It comes from the macro trend of people wearing activewear all day long, and our customer craves that versatility,” explains Dzedzy. “It’s made to perform like activewear, but can be styled like denim.”

In other Galleria news, locally owned boutique Roe Wolfe has signed a temporary lease to occupy the space previously occupied by Lucy, opening in early March. The shop sells a mix of contemporary women’s clothing, accessories, home goods, cosmetics, and apothecary products. Owner Ashley Kilcher is also hoping to open a new location in the North Loop in the coming months, following the February closing of its current North Loop location at 121 N. First St. following the sale of that building.

Galleria, Edina, 952-922-8590,,

More photos of the new store: