New Yogawear Brand, Navel, Debuts Pants for Moms

Founder of yoga studio Blooma launches a new line of yoga pants that takes women from pregnancy to postnatal

navel, yogawear, work out clothes, natal yoga, pregnancy wear
A model wearing Navel’s yoga pants

Photo courtesy of Navel

After more than 15 years of supporting mothers as a doula and founder of pre- and postnatal yoga studio Blooma, Sarah Longacre recently launched Navel, a yogawear brand that takes women from pregnancy to postnatal. Longacre was inspired by her experience as a new mom frustrated with the lack of options for finding clothing that fit her post-birth body. “Nobody was talking about the challenges—physical and emotional—that arrive with your baby,” she explains. “There’s a pressure to be ‘the perfect mom’ and get our ‘pre-baby body’ back.” Navel’s first product is an innovative yoga pant that features a contoured shape designed to fit curves, a high waistband, and a detachable belly band that offers additional coverage and support. To help fine-tune products, Longacre tapped the mom networks she’d developed over her years working in the birth community to ensure a good fit for changing bodies. •