Now Open: Habitation Furnishing + Design

Habitation Furnishing + Design
photo by tj turner

Once the dominion of independent interior designers and showrooms, home design services are being offered by more and more Twin Cities furniture and décor shops. The latest to embrace this new model is Habitation Furnishing + Design, a new St. Louis Park home furnishings store and home design studio. 

The expansive storefront is made up of an eclectic mix of showroom-like vignettes, each decorated in a different color scheme (teal and orange in one, yellow and cobalt-blue in another), vibe (rock ’n’ roll-edgy to retro-quirky), and style (mid-century modern to contemporary). Industrial artwork is paired with ancient Chinese–inspired sculptures, Pop Art–like lamps, and kitschy throw pillows—think Jonathan Adler’s funkier cousin. 

The store is also anchored by two mini-showrooms dedicated to Phillips Collection, known for its one-of-a-kind home decor treasures, and home furnishing design company and importer Noir, which updates gothic-Victorian styling with clean, modern lines. 

Habitation is not the first to merge furnishings with design services—Roam Interiors, MartinPatrick3, and Forage Modern Workshop, among others, have embraced a similar model—but owner Gregory Rich sets the store apart with its technology-enhanced approach. Merchandise is tagged with a QR code scannable by on-site tablets, which clients can then cast onto multi-screen displays to see large-scale items in full size. The store has also partnered with nearby apartment and condo buildings to make floor plans digitally accessible with the touch of a button. 

Prioritizing affordability, Rich says he’s able to keep prices low because he keeps limited back-stock, and he also promises to price-match any of the store’s stock with online retailers. 

See more of the new store.

New store Habitation
photo by tj turner

Habitation new furniture store
photo by tj turner

Habitation Furnishing + Design
4317 Excelsior Blvd., St. Louis Park

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