Online Retailor Bellacor Introduces 251 First

The home furnishings retailor debuts a modern line of mix and match interiors

251 First, Bellacor

Photo by J Dunn Photography

Minnesota-based lighting and home furnishings online retailer Bellacor recently debuted its first in-house brand, 251 First. Available in a range of collections dubbed “Industrial Farmhouse” to “Soft Modern,” the value-priced home interiors brand is intended to mix and match. Styles range from a fresh take on rustic-chic—unfinished wood, patina-finished metals, and textured materials—to a homey take on the streamlined silhouettes, gentle curves, brushed steel, and modular shapes of mid-century modern design. •