Raze the Roof

In May, Regis Corporation launched PureBeauty, a pretty, girly retail and salon concept with locations at Mall of America and Eden Prairie Center. On Friday, Regis unveils it’s latest boutique salon. This time, it’s a guy thing. Raze is a collaboration between a group of Twin Cities men who wanted a more manly salon experience. The result is a clubby, den-like setting filled with relaxation-inducing accoutrements: leather recliners, large-screen televisions, wireless Internet access, a computer station, and a beverage bar. In addition to standard hair and grooming services, Raze offers $5 hot towel treatments and complimentary shoe shines. For home maintenance, the salon carries a selection of luxe products and accessories from Armani, Tumi, Jack Black, and Mason Pearson. 

Minnetonka Crossing, 6001 Shady Oak Road, Minnetonka, 952-935-0505