Filson and Shinola helped bring the North Loop into national prominence when they opened a shared storefront in 2014 on the corner of Washington and 3rd. Now, the heritage brands are bringing their cool cred to Galleria. The Edina shopping center best known for its luxury brands, such as Tiffany & Co. and Louis Vuitton, recently underwent a major expansion, adding new retail and dining attractions including Design Within Reach, CÅV restaurant, a Porsche pop-up, and local women’s boutique Roe Wolfe, which also left its North Loop storefront last year. According to the Minneapolis/St. Paul Business Journal, the stores closed without fanfare on February 20 with plans to relocate to Galleria.
An email to Galleria’s marketing director, Rachel Oelke, confirmed both brands would open separate stores at the center this spring. Filson will be located in the former Excelr8 pop-up location in the center’s new wing on its northeast end, and Shinola will be located in the located that was home to the Ribnick Luxury Outerwear pop-up over the holidays, across from Crave. In March, they’ll be joined by new locations from Z Gallerie and Chico’s, both opening in the new wing.
While Filson is based in Seattle and Shinola is in Detroit, both brands are owned by Bedrock Manufacturing of Dallas. When the brands opened their stores in the North Loop, it was just as the area was growing into an emerging destination for retail and restaurants. The North Loop was already home to high-end boutiques such as MartinPatrick3, D.NOLO, Grethen House, and Askov Finlayson, as well as the Bachelor Farmer and Marvel Bar. With the arrivals of Shinola and Filson (not to mention Gavin Kaysen’s buzzworthy restaurant, Spoon & Stable, and the Hewing Hotel), the North Loop garnered a national spotlight, drawing the likes of Warby Parker and Bonobos to the area.
In other North Loop retail news, The Foundry Home Goods recently moved out of its longtime storefront and headed to south Minneapolis, although its owner says she hopes to return to the North Loop after the renovation on its original location is complete. Women’s boutique Parc, which recently closed its 50th and France location, has plans to move its Northeast storefront to a historic North Loop building at 212 North 2nd Street later this spring. And a local store is said to be already lined up for the former Filson/Shinola space.