SOL Organics

A local startup debuts a new line of affordable, organic cotton bedding

Bedding from SOL Organics

photo courtesy of sol organics

Mass-market home goods retailers such as Pier 1, Pottery Barn, and West Elm sell organic, fair-trade cotton bedding at prices of around $150 to $250. That high cost prompted entrepreneurs Vishal Naithani and Sachin Chauhan to found SOL Organics, a luxury-bedding brand that sells organic, fair-trade sheets starting at $99 a set. SOL—an acronym for Sustained Organic Living—sources its cotton from farmers in India, which produces some of the world’s strongest and finest organic cotton, and its 300-thread-count sateen weave sheets are made with single-ply yarn and long-staple threads to create durable yet soft sheets. The Edina-based company makes its sheets affordable by not marking up the premium cost of the cotton it sources, and by selling its product online directly to consumers, cutting out the middleman. “Every family should have access to affordable organic cotton—just like they should have access to affordable organic food,” says Naithani. “It shouldn’t be only the 1 percent who can afford it.” •