Spring Style for Minnesota Men

Local clothes from reliable brands that stand the test of time during any season


FRONT ROW FROM LEFT:Levi’s Made & Crafted jacket, $398 @ Askov Finlayson; PF Flyers, $150 @ Wilson & Willy’s; J.W. Hulme Co. valet tray, $95 @ Askov Finlayson; Wilson & Willy’s belt, $72, and Mayo Knitting Mills socks, $14, both @ Wilson & Willy’s; Bonobos pants, $98, swim trunks, $88, and Rodd & Gunn shirts, $148 each, all @ MartinPatrick3; Newberry Knitting Mills hat, $20 @ Wilson & Willy’s. BACK ROW FROM LEFT: Crescent Down Works vest, $295; J.W. Hulme Co. duffle bag, $1,475 @ MartinPatrick3; Askov Finlayson pants, $218, and sweatshirt, $125, and Mismo pouch, $155, all @ Askov Finlayson; Ebbets Field Flannels’ Minnesota Millers cap, $49 @ Wilson & Willy’s; Manmade, $30 @ MartinPatrick3; The Naked Pint, $20 @ Askov Finlayson; Studio on Fire notebook, $14 @ Wilson & Willy’sMen in This Town, $20 @ MartinPatrick3; Liberty Bottleworks water bottle, $30 @ Wilson & Willy’s. ON HIM: Wilson & Willy’s shirt, $155;
Askov Finlayson pants, $218, and American Optical sunglasses, $92, both @ Askov Finlayson; Oak Street Bootmakers boots, $426 @ Wilson & Willy’s; walnut and santos bench, $550 @ Oh Dier

​photo by tj turner. model blain finders. prop/set stylist mandy finders.


Minnesota men tend to prefer well-made, classic pieces that stand the test of time to following the latest trends. No wonder our state has supported so many 100-year-old brands, including Red Wing Shoes and J.W. Hulme Co. and the Minneapolis menswear store Hubert White.

But Minnesota is also the land of 10,000 startups. In the last year alone, several new men’s brands—Northwestern Knitting Company, Oliver Cabell, and Fisher + Baker among them—debuted, offering timeless styles in modern silhouettes.

One of the biggest trends in fashion for 2017 is seasonless dressing, a concept that works even in a place with dramatic changes in temperature. Rather than coming out with new collections every season, many brands are offering perennial lines. The idea is to invest in wardrobe staples, such as raw denim and button-up shirts, rather than of-the-moment pieces, and then layer as necessary for colder weather. 

Thanks to March’s often-unpredictable temperature swings, it’s the perfect month to put season-free dressing into practice. Start with transitional pieces, such as an oxford shirt and cotton canvas pants, and layer from there. For a finishing touch, incorporate one of spring’s newest menswear trends, such as military-inspired details, and you’re sure to be stylishly prepared for anything Minnesota weather may bring.

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