In the modern age of style blogging, it’s not just about showcasing a unique sense of style. Forging partnerships with major brands has become as important as demonstrating how to wear the latest trend. That’s something of which Truelane blogger Chelsea Lankford is keenly aware—she counts partnerships with brands such as J. Crew, Coach, Nordstrom, ASOS, Madewell, and Vans in her roster.
But her latest partnership, a capsule jewelry collection co-designed by Lankford and Minneapolis-based brand Goldfine Jewelry, has a decidedly more local focus. Designer Sara Goldfine launched SBG Designs nearly 10 years ago before rebranding it to Goldfine Jewelry late last year. Made from 14k gold-plated metals, Czech and Swarovski crystals, and semi-precious stones, the line of handcrafted jewelry is eclectic and versatile, balancing along the edge of elegant and bohemian—a perfect fit for Lankford’s relatably everyday, yet polished, sense of style. Dubbed TrueXGold, the capsule collection is described as “fresh, modern, and sophisticated,” matching Lankford’s aesthetic.
While the collection launches on Monday, March 14, exclusively at goldfine-jewelry.com, Minneapolis shoppers can get a first glimpse and pre-order from the collection at a preview event held at Goldfine Jewelry Studio this Saturday, March 12. (Noon-3 p.m., 600 N. Washington Ave., Minneapolis)
Here’s a behind-the-scenes look into the design process: